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K. Sharing &Dissemination
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The best way to disseminate knowledge and best practice is through systematic transfer. It is defined as “ the process of moving useful information from one individual to another person”. It is involved the flows of knowledge between the knowledge provider (source) and the knowledge receiver (seeker). It is actually more related to the communication process.
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Trans knowledge should be a daily, integral part of a learning organization. Transmitting (or conveying) the knowledge of one source to another source. The goal is to promote/facilitate knowledge sharing, increase collaboration and networking works 3
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What is the difference between Knowledge sharing & Knowledge dissemination?
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It represents a good source of competitive advantages for organization. It is a less expensive alternative to knowledge creation and acquisition. Through the shared knowledge organization never lose it. Knowledge will keep on growing
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Through the efficient dissemination of knowledge, and giving employees access to share it with each other, organization's ability to make rapid decisions will improve. The shared knowledge stimulates the creation of new knowledge. It helps in reducing the costs, by preventing individual from repeating the same mistakes of other individual. It improve the overall organization success
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Chevron firm reduced its operating cost by more than $2 billion in the last seven years through sharing its best practices,; its best practice team has saved it $650 million in energy use alone. Texas Instruments increased its annual fabrication capacity by $1.5 billion by comparing and transferring best practices among its 13 fabrication plants.
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as a result understanding and developing the effective knowledge transfer and share it within organization currently became imperative
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Collective sequential transfer —specialized team performs same function at other sites 11 Team worked on a project at Site A Evaluate the knowledge gained Evaluate each member’s action before the next job Revise/redesign each member’s assignment to reflect knowledge gained from previous job Same team works on similar project at Site B Feedback
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one team shares experience with another working on a similar job at another site 12 Team C worked on a project at Site C Knowledge capture through experience Team C shares experience with Team D working on project of similar nature at Site D Team D works on project benefiting from Team C’s experience Feedback Team D shares experience with Team E at Site E
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Tacit knowledge transfer — unique in complex, non-algorithmic projects, where knowledge is mentally stored Knowledge have to be modified in language, tone, and content to be usable Tacit knowledge transfer — unique in complex, non-algorithmic projects, where knowledge is mentally stored Knowledge have to be modified in language, tone, and content to be usable 13 TEAM A of 11 specialists Tacit knowledge transfer TEAM B of 18 specialists AUSTRALIA INDONESIA
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The concept of knowledge "stickiness referred to the difficulty of transferring knowledge within an organization Therefore a key challenge for management is not just transferring knowledge between the sender and the receiver but the main challenge is how to facilitate sharing the effective knowledge in the organization
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Absorptive capacity The rational channels The partners similarity Individual knowledge The ability to transfer knowledge The willingness to share knowledge The degree of trust between levels and work groups The organizational culture (sharing culture)
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Accommodates knowledge exchange and communication Allows sending messages to multiple persons simultaneously Offers a variety of services Integrates systems and networks 16
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Building an Atmosphere of Trust within the Organization Collaboration/Cooperation are not Rivalry/Competition Creating the Culture to accommodate Change why to do how to do Reasoning (why to do) BEFORE Processing (how to do) Knowing how the Organization handles mistakes Doing is better than talking 17
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