1. 1 STAT 5814 Statistical Data Mining

2. 2 Use of SAS Data Mining

3. 3 Use of SAS SAS Basic Programming SAS/STAT SAS Enterprise Miner

4. 4 Data Mining Data Mining Tasks  Summarization (describe the data base, understand the population)  Regression, Time Series Analysis, Prediction  Classification (airport security screening)  Clustering (market segmentation)  Association Rules (bread, jelly, pretzel, where to put them; when on sale)  Sequence Discovery (Web browse sequence)

5. 5 Data Mining Data Mining Techniques (AI and Statistics)  Statistical Methods  Decision Trees  Neural Networks  Genetic Algorithms  Similarity Measures

6. 6 Data Mining Data Mining Process  Sample Data  Explore and Describe Data  Modify Data for Modeling Preparation  Model Data  Assess Data and Evaluate Models and Findings