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Margi Shand, Customer Engagement Manager Resident Engagement in Extra Care Housing
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Who am I? Currently working with Housing 21 – National provider housing & care for older people Worked in resident engagement for 7 years Housing LIN project – researching innovative methods of engagement in extra care housing?
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What is engagement?
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Food for thought? Your most unhappy customers are your greatest source of learning – Bill Gates, Microsoft Ask your customers to be part of the solution, and don’t view them as part of the problem – Alan Weiss Ph.D
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Food for thought? Coming together is a beginning. Keeping together is progress. Working together is success – Henry Ford Alone we can do so little. Together we can do so much – Helen Keller
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Why is good engagement important? Working in partnership Improving services Good business sense Shaping services Future planning Increased customer satisfaction
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Traditional methods Area Forums Service improvement groups Surveys Tenant panels There is still a place for these methods but... Do these methods exclude some customers? Too bureaucratic? How do we go beyond traditional methods
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Regulation HCA – focus on co-regulation continues CQC – also applies to extra care Personalisation
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Should engagement in extra care housing be different? Need to make sure you are aware of customer needs – everyone different Must be accessible to all – sensory needs Think about radical ways to involve customers Consider incentives Make it fun
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Role of technology Is there a role for technology? Increasing opportunities for involvement More effective conversation Not the only method but recognise this is increasing
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Early findings Housing LIN Role of technology Consultation games – EAC & ‘Whose Shoes’ NHS - patient experience Involvement in design – customers know best Findings to be published later in the summer
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So what next? Make it easy & routine – part of the day to day. Don’t think of engagement as an ‘add on’ Sell the business benefits Feedback & communication!
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So what next? Ensure links to other strategies - diversity & customer service Always consider who you are engaging with – different people have different needs
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So what next? Provide a range of opportunities Remember this is a partnership Will be difficult discussions but will see a better outcome Is there a reason not to?
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Any questions? Email: shandmargi@gmail.comshandmargi@gmail.com : @MargiShand : Margi Shand
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