1. Tourism is like a snowfall

2. During a blizzard, there is a lot going on…. Streets are crowded….waiting time is longer….there is cleanup to be done Tourism is very high  lots of visitors  crowded streets  longer waits for restaurants  overbooked flights and hotels  Cleanup to be done after Ex: Winter Olympics

3. During normal snowfalls, things are steady…. Tourism’s peak season / high season June to August

4. When it snows sometimes or sporadically…. Tourism’s off-peak season  Some tourists  No real strain on the region

5. No snowfall… Tourism’s low season

6. The future looks bright

7. Increased discretionary income Increased amount of leisure time Higher education Technology Healthier people Travel promotions and marketing stimulate interest

8. Challenges Facing Tourism

9. o War & Political Unrest 9/11 terrorist threats safety & security o Pandemics SARSH1N1 World Issues

10. Surface o Highway and road maintenance o Rising gas prices o Car rentals should offer smaller, fuel-efficient cars o Trains expensive to maintain / government providing capital Air o High competition because of deregulation o Merging of airlines (United and Continental) o Rising fuel costs; security issues… Cruise o overcome myths of cruising o focus on empty-nesters and baby boomers o change meals to match health trends Transportation

11. Changing trends o Facilities to meet needs of people with disabilities, older clients… o Eco-friendly Accommodations

12. o Taxes o Fluctuating currency rates o Recession… Economic Conditions

13. o Parks Canada has to balance needs of tourists with need to preserve parks Sustainable Tourism

14. o Children of the ‘information age’ o Sophisticated, educated travellers / aware of the market and the competition o Two thirds of travellers make arrangements on the internet o Changing travel patterns – from planning far in advance to last-minute trips Technology