1. Engnice PEST Analy

2. 目录 一、 company describe 二、 social environment 三、 economic environment 四、 political environment 五、 technological environment

3. company describe 湖南英氏营养食品有限公司 Is a collection of scientific research, production, sales and service in a body comprehensive enterprise, China's baby is dedicated to provide you with first-class infant and young child nutrition food brands, products and services. Now has "Engnice" brand, covering the rice in the field of infant and young child nutrition food, lowering the treasure, nutrition noodles, biscuits, flesh crisp, glucose and so on more than one category.

4. social environment 销环境分析 Our country from 16 million to 20 million babies are born each year, 67 million babies are 8 to 36 months; According to 0 to 3 years old infants and young children spending an average of 4000 yuan per person to calculate; Maternal and infant market in our country at present the total capacity of about 192 billion yuan! Engnice product sales volume increased year by year.

5. 英氏不同年龄婴儿消费比例图 英氏不同年龄 图例解释说明： 0 到 6 月占 25% 、 6 到 12 月占 30% 、 1 到 2 岁占 25% 、 2 到 3 岁占 20%

6. 市场情况分析数据图 年份 20062007200820092010 总人口 （万人） 131146 131697132206132676133110 增加值 （万人） 595 551509470434 增加率（ % ） 4.56 4.23.863.563.27 Because the baby food quality crisis in recent years, the baby population increasing, Britain's brand as a new development of babies, has good prospects for development,Engnice baby products has the characteristics of diversity, meet the needs of the market, very competitive 。

7. economic environment According to the Chinese economic statistics report Per capita income levels increase Engnice provide a good milk powder that everyone can buy it

8. technological environment 与问题 。 Fairy tale Denmark, Denmark the original jar of original imported milk powder, a bearing the love and responsibility, smile and the growth of milk powder to your side The class of 300000 food GMP workshop:From ingredient and production, to packaging, sealing, completely sterile operation HACCP environment system certification:Ensure that the raw material storage, shipping department, the central warehouse and other key points of monitoring research:With independent research and development team, has its own research and development strength, the product formula more targeted production:Unique second soak, secondary pulping rice production technology, delicate taste, easy absorption, not easy to lose

9. political environment 手的分析 Domestic enterprises lost the bigger and stronger opportunity to establish a brand. because of the foreign milk powder stuck, China's tainted milk powder The Chinese government put forward powder restrictions

10. conclusion SWOT 分析 The market demand Rapid economic growth Milk powder quality of high quality Consumers' mistrust of the domestic milk powder If you want to increase market share, must be strictly to ensure product quality, to develop the right price

11. thank you 李莉、朱梦、何梦、马金明、谢秀梅、张欣怡