1. Marketing Today 01 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

2. What is Marketing? Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

3. MARKETING Attempts to meet the needs of... Buyers Sellers Investors General Public Marketing Meets Needs Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

4. Marketing Concept satisfying consumer needs to ensure long-term profitability Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

5. NeedWant Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

6. Want Need Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

7. Form Marketing Creates Utility Place Time Possession Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

8. Marketing and Exchange Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

9. GOODS PAYMENT MarketerCustomer Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Exchange

10. Production Era Triple Bottom Line Era TIMELINE Sales Era Relationship Era Evolution of a Concept Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

11. Production Era Suited to a sellers’ market where the buyer has to take what is available Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

12. Hard-sell approach when product availability exceeds demand Sales Era Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

13. Focus on meeting buyers’ needs and wants for the long run Relationship Era Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

14. Maximize three bottom line components: Triple Bottom Line Era Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall financial social environmental

15. Products: What are they? Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

16. Consumer Goods Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

17. B2B Goods Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

18. Not-for-Profit Marketing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

19. Idea, place, people marketing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

20. To the Consumer To the Seller Marketing of Value Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

21. More expensive to attract than retain a customer Customer Value Copyright © 20112Pearson Education, Inc. Publishing as Prentice Hall

22. Competitive Advantage Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

23. Value Chain Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

24. Value Chain Inbound Logistics Bring in raw materials Operations Make final product Outbound Logistics Ship out final product Marketing/ Sales Sell the final product Service Provide needed customer support Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

25. VALUE Consumer Generated Value Give input to product design Give online reviews Discuss product on social networking sites Give online advice tutorials Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

26. Marketing activities influence the world Society and Value Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

27. Dark Side of Marketing Deceptive advertising Sweatshops Shoplifting Addictive consumption Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

28. Copyright © 20112Pearson Education, Inc. Publishing as Prentice Hall

29. Product Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

30. Price Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

31. Promotion Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

32. Place Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

33. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall