1. Welcome to Lillehammer Olympic Park

2. Lysgårdsbakkene Februar 12 th 1994 – Opening Ceremony

3. ”The XVII Winter Olympics did not exist. These were Fairy-tale Games, drawn from imagination, staged in the pages of a children book. They could not exist. Reality cannot be this good.” Time. Sport Illustrated 7. March 1994 The XVII Winter Olympic Games

4. Lillehammer Promoting the History of Skiing Picture from the book ”100 years with Lillehammer Ski Club. 1883- 1983.” By Rolf Kjærnsli.

5. Lillehammer A Complete Winter Sports Region

6. 4 Areas of Priority

7. National PositionNasjonal rolle – ”Lillehammer has it all: -Up to date sports facilities -competence in sport -Backing from public and private sectors and from NGOs - Unique nature and climate for skiing - Unique event competence ”The most important prerequisite for development of high performance sport is daily training with high intensity. This requires optimum conditions for daily training all around the year «

8. Olympiaparken Ski facilities: The Bob and Luge Track (LOBA) Håkons Hall (multi purpose hall) Lysgårdsbakkene (ski jumping) Birkebeineren Skistadion (cross country and Biathlon) Kanthaugen Freestyle Facility 28 pax fully employed 20 pax additional in peak seasons Dual activities: Sport activities Commercial activities (concerts etc

9. The Lillehammer Olympic Park Ltd Objectives The commercial objective is to own, operate and develop the sports facilities constructed for the Olympic Winter Games 1994 and activities related to this Management guidelines for the board and the administration: – The Company’s primary task is to offer accessible high quality winter sport facilities to all target groups. It is agreed that operations of sport facilities alone is non profitable. – In addition, the Company shall undertake commercial activities in order to generate economic profit to support the operation of the facilities.

10. Lysgårdsbakkene (Ski Jump Arena)

11. Håkons Hall (Multi Purpose Hall)

12. Kanthaugen Freestyle Arena

13. Birkebeineren Cross Contry and Biathlon Arena

14. Lillehammer Olympic Bob- and Luge Track

15. Strategies Sport Outreach High quality arenas and facilities for winter sports competition and mass activities, leads to Commercial development A profile which attracts international MICE and FF Markets, and consequently Outreach in the Society at Large Stimulates regional economic growth and improves quality of life for the local population

16. Sports

17. Management

18. Commercial Activities

19. Tourism

20. Mega-Events

21. Outreach in the Society Economic outreach – 260 pax employed (35 i the Olympic park) – 200 mil. NOK in the Region – 100.000 guests7tourists Sport competence – Ca 60 pax in the region (university + sport clubs) – National Winters ports cluster Branding of Lillehammer internationally – 700 mill. TV-viewers – Estimated value 25 – 50 mil. NOK