2. Why is Mickey Smiling? A Look at The Disney Corporation A legacy of Growth Bill Lere English 230, DeVry University 2012 Copyright 2012, Bill Lere, All Rights Reserved

3. The Walt Disney Company will celebrate its 89th birthday. * A Legacy Started by two Brothers Roy and Walt Disney (The Disney Brother’s Studio) October 16th 1923 * Creators of famous cartoon Figures Mickey Mouse, Donald Duck, and many more * Makers of the First Classic Animated Productions Fantasia, Treasure Island, Alice in Wonderland, Toy Story, and more The Walt Disney Company will celebrate its 89th birthday. * A Legacy Started by two Brothers Roy and Walt Disney (The Disney Brother’s Studio) October 16th 1923 * Creators of famous cartoon Figures Mickey Mouse, Donald Duck, and many more * Makers of the First Classic Animated Productions Fantasia, Treasure Island, Alice in Wonderland, Toy Story, and more Roy Disney and is Brother Walt Are pictured here at the very beginning of This American Success Story

4. Disney is one of the most diversified companies in the communications and entertainment industries. * Growth In all areas of Media Development * Television and Radio Broadcasting * Interactive Media * Business and Gaming Software * Publishing * World Wide Web * Retail Disney is one of the most diversified companies in the communications and entertainment industries. * Growth In all areas of Media Development * Television and Radio Broadcasting * Interactive Media * Business and Gaming Software * Publishing * World Wide Web * Retail

5. So…… Why is Mickey Smiling? “It’s Performance” Robert A. Iger, Disney Chairman and CEO, is optimistic about the future for investors of Disney Stock. * Reasons for optimism : Steady growth in stock value since October * A Strong Second Quarter : 18% adjusted growth in earnings * Contributing Factors : Strength of core brands and franchising across the company

6. Now you can see why Disney Chairman and CEO, Robert A. Iger is so optimistic about the future of “The Walt Disney Company” and its investors. Sources (n.d.). Disney history. Retrieved from http://thewaltdisneycompany.com/about- disney/disney-history (05/08/2012). The walt disney company reports second quarter earnings. Retrieved from http://thewaltdisneycompany.com/disney-news/press-releases/2012/05/walt-disney- company-reports-second-quarter-earnings Photos: Slide one photo, Google Image Archive Slide two photo, Google Image Archive Slide three photos, Google Image Archive Slide four photo, http://thewaltdisneycompany.com/investors/disney-stock