2. Education A bachelors degree and 5 years of field experience Many ask for at least 7 years of experience in advertising

3. Description Responsible for producing innovative concepts and ideas for advertising campaigns in all kinds of media including –Television –Radio –Posters –Press –Direct mail Also they are involved in internet advertising including viral marketing and micro sites such as You Tube or Face Book. Work in partnership with a copywriter as a creative team and focus on the visual look and feel of a campaign

4. Typical work activities Meeting with the account management team to discuss the clients requirements Gaining an understanding of the audience and business that the advert is aimed at Meeting with the creative director before presenting ideas to clients Pitching ideas to clients attending meetings at production houses and with other directors Commissioning photographers, artists or film makers to work on projects

5. Personal Qualities Self motivation Effective presentation skills Creativity Idea generation Good written expression oral comprehension Written comprehension Deductive reasoning Works great with people

6. Salary Average salary is $113,500. Its reported that more than 50% of Advertising Directors earn between $96,800-$156,300