2. REPORT SADIA RASHEED QUDSIA ZAFAR RAZINA IRUM MUMTAZ PRESENTED TO:
TOPIC:
PIZZA HUT
PRESENTED TO:
MADAM AMMARA
PRESENTED BY:
NIMRA IRSHAD
SADIA RASHEED
QUDSIA ZAFAR
RAZINA
IRUM MUMTAZ

3. Pizza Hut

4. History of Pizza Hut
We started our life in 1958 when Frank and Dan Carney opened the first Hut
The first Pizza Hut restaurant was only small, with enough room for 25 seats
the building looked like a hut... Pizza Hut was born

5. Here is a Quick Bite History for you From 1999 to 2008
Fifteen years later, the first UK restaurant
opened. Since then we have grown to become
the biggest Pizza Company on the planet.
Here is a Quick Bite History for you
From 1999 to 2008
1999
Pizza Hut has over 400 restaurants, employing people. The Italian Pizza is launched in the UK
2004
Pizza Hut launches The Big New Yorker.

6. In 2005
The 4forALL is launched - The biggest new product launch in the history of Pizza Hut. Over 600 restaurants now open in the UK. 70 of them are Franchise units.
In 2008
Thick ‘n’ thin, Pizza Hut’s ‘best of both’ offering is launched

7. Pizza Hut's Vision
Pizza Hut's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile. To achieve their vision, they are focused on three worldwide strategies:

8. OUR VISION Be the Best Employer Deliver operational excellence
Achieve Enduring Profitable Growth

9. Pizza Hut's Mission Statement
Pizza Hut serves millions of pizzas everyday to millions of customers worldwide. But our plans are like our pizzas - BIG!

10. Our Mission Our Passion
To be the most lover n trusted restaurants of the world
Our Passion
Great People Great Pizza & Great Time

11. Pizza Hut in Pakistan
Pizza Hut starts its business from Karachi in 1992 and there are sever stores of pizza hut operating in Karachi.
The second time pizza hut introduced in Lahore and there are sever stores of pizza hut operating in Lahore.
Islamabad, the third city of Pakistan where pizza hut open its stores and five stores of pizza hut operation in Islamabad.

12. Multan, the fourth city of Pakistan where pizza hut open its stores and only one
store of pizza hut operation in Multan.
Currently Pizza hut is planning to expand its business to other cities by following preferences:
Sialkot
Faisalabad
Gujranwala
Peshawar

13. SADIA RASHEED
PRODUCT LINE n
PRODUCT
DIFFERENTIATION

14. Product Line
PIZZA:

16. astas

18. Ice creams

19. GARLIC BREAD

20. Product Differentiation
Pizza Hut products can be differentiated on the basis of following attributes.
Reliability of product
Features of product (presentation packaging etc.)
Style (product’s look and feel to buyer)
Symbols or trade mark of Pizza Hut

21. Seasonally Summer vacation. At week ends After mid night
There is very little seasonally is present in the product of Pizza Hut. If you analyze the trend of sales for Pizza Hut, it will be clear that that sale have been increased during
Summer vacation.
At week ends
After mid night
At special events e.g. Eids, Independence Day etc.

22. Product line and Branding for Pizza Hut
Crusts:
Three crusts are there
Pan Pizza
Stuffed Crust
Thin n crispy

23. Pizza
Two types of Supremes
Supreme
Chicken supreme

24. Chicken Feast
Chicken Tikka
Chicken Fajita
Fajita sacilian

25. Beefy Treats
Hot & Spicy
Tandoori

26. Classic Pizza
Cheese lover
Veggie Lovers

27. NUTRITIONAL INFORMATION
At Pizza Hut we are proud of the quality of our food and passionate about providing a vast selection for our customers to choose from. We have put together all the nutritional information you could need so that you can balance your menu choices and have the full picture of what's in your Pizza Hut favourites!

28. COMPETITORS:
KFC
Mcdonald’s
INDULGE
SMART CHICKS
PIZZA TRACK

29. THANKS
FOR
LISTENING!!!!!!!!