1. Undergraduate Acceptors and Decliners Survey Update May 2015 Emily Hargreaves

2. What we are doing… Revised survey going out to acceptors and decliners covering: – Applying to university – Perceptions of Lancaster University – Reasons for accepting / declining Lancaster’s offer – Communications – Finance Survey will be open from January 2015 until the end of May 2015 Results will be available towards the end of the summer

3. Choosing a university

4. We know university choice is difficult to explain… “I felt that I’d fit in well here.” “It is my dream university.” “This university is where I would like to spend the next few years of my life!” “I preferred a different university.” “I preferred the atmosphere at XXXX.” “I decided to go to universities that I felt clicked with me a bit better.”

5. Reasons for accepting

6. Reasons for accepting - UK Course content and university reputation are the biggest hooks for UK students Base: 600

7. Reasons for accepting – EU & Int’l University reputation was the biggest influencing factor for EU and Int’l students Base: Int’l 42; EU 59

8. Reasons for declining

9. Reasons for declining – UK, EU & Int’l Location of the University and level of offer were the most common reasons for declining for all groups Time taken to receive offer and contact with the University were not factors Base: UK 432; EU 35; Int’l 38

10. Any questions?