1. Stepping up to the Poseidon Challenge Or How to create change collectively Carleen Lyden-Kluss Morgan Marketing & Communications

2. Why Step Up? Create change Raise the standards in your company Improve our industry Because it’s the right thing to do

3. Strategies Identify your mission, goals and objectives- tap into your passion Research the opportunity-USP Create collaborations Recruit stakeholders Identify needs/resources

4. Promote Let your peers and others learn about what you are doing Leverage the media—they do like a good story Bring in industry icons

5. Communicate Let your stakeholders know what you are doing on a regular basis Request feedback and support Encourage all to advocate your mission

6. Strategic Alliances Particularly with grassroots, this is key to developing a network If working within the corporate framework, get buy-in from management

7. Talk the talk AND Walk the walk