1. MA in Public Relations: Corporate Communication REPUTATION AUDIT (Jan to Mar, 2014) Raymond, Anh, Lynn, Lisha

2. TABLE OF CONTENTS Lenovo Stakeholder Analysis: Media Customers Employees Community Investors Conclusion & Recommendation

3. Lenovo 1984 : Established in Beijing 2004 : “Legend” → “Lenovo” 2005 : Acquired IBM’s PC Division 2014 : Acquired Motorola Mobility

4. Traditional Media Overview Total number of coverage: 140 Key Events: Lenovo has released third quarter 2013/14 financial report (13 Feb) Lenovo has bought Motorola Mobility from Google (29 Jan) Lenovo has acquired IBM’s x86 Server Business (23 Jan) Sectors of interest: Computer / Mobile / Technology / Business

5. Traditional Media Use of Press Release 24 press releases in total Varying in the level of coverage 3 key press releases

6. Traditional Media Multi-perspective Storytelling

7. Traditional Media Media Tone Positive: good influences, opportunities Neutral: plain information without comments Negative: possible drawbacks, challenges

8. Traditional Media Key Press Positive Negative Coverage

9. Social Media & Customers

10. Employees Internal Communications Employee Communications: meetings, employee engagement survey, office of the ombudsman Cultural Integration & Diversity “cocktail culture forum”, women leadership, GLBT activities

11. Employees Recognitions Employee Survey 2012 Universum Most Attractive Employers 2013 Optimal Health Employers Slovakia 2013 A

12. Community CSR Definition of Lenovo Sustainability for Lenovo means taking care of the long-term economic, social and environmental health of the company and the communities in which it operates.

13. Community Lenovo CSR Mission Stakeholders communications Responsible company Product quality and safety Employees IT Empowerment to the world Philanthropy & Charity To create better world Environmental protection

14. Community Recognitions

15. Investors Stock Price Financial Calendar Breaking News

16. Investors Trading Volume

17. Investors Goodwill

18. Conclusion & Recommendation The company draws a huge attention and high expectation from various stakeholders A generally positive brand image Financial performance is fluctuant with mixed attitudes Customer Service Media Coverage Financial Report