Peter "Webdoc" Martin | Cactus Sky Digital | President | Convert Dormant Leads to Hot Prospects with.

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Convert Dormant Leads to Hot Prospects with Targeted Email Marketing Peter “Webdoc” Martin

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Open doors to Unsold Leads in your CRM 1 Provide a plan to follow to avoid pitfall and maximize ROI 3 Show you how to develop mobile enabled emails to drive sales and service revenue. Market to your entire unsold prospect list in your CRM 2

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com How Many Dead Leads Do You Have in Your CRM The Average Dealership has over 10 to 20,000 Leads in their Internet Department CRM Tool ?

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com You have the keys to unlock your gold Increase your sales without spending more money $ 20 Average 3 rd party lead cost Average Internet Closing Ratio (10,000 leads x $20=$200,000) !!! 5 % to 15 %

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Results of Poor follow up : 41 % Of consumers purchased their vehicles from leads purchased by another dealer 33 % Of leads buy after 3 months Follow up is PARAMOUNT

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Email is the most Igniter targets your ENTIRE CRM Database and Reactivates Dormant Leads into New Customers

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Cast a wide net by targeting your ENTIRE Historical CRM. you should Dormant, inactive leads that you should target Leads currently targeted by your CRM Many CRM tools mine your data for prospects that are more likely to buy based on: Date of original lead submission Make/model of interest Location/proximity to dealership Age of current vehicle (if specified)

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com How Lead Igniter targets your ENTIRE CRM Database and Reactivates Dormant Leads into New Customers

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Steer in the right direction BUY, DIE, FLY or unsubscribeAutomated follow-up until they BUY, DIE, FLY or unsubscribe Professional email content Maximize recipient engagement Higher INBOX delivery past SPAM filters Mobile enabled emails

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Engagement ISP’s – ENGAGE or get “BULKED” 50 % to 70 % of your Customer and Prospect Database is Comprised of these ISP’s

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com 3 Step Data Cleaning Process Remove potential spam traps Bad email addresses Invalid email addresses Use a multi-step database cleaning process to help ensure inbox placement and prevent getting placed in spam of the data is deemed unusable during this process 20 % to 30 %

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com 3 Step Data Cleaning Process Sample Report of a dealership Hygiene report

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Monthly Sales and Service Marketing on a Preset Schedule Many Dealerships don’t have the resources to build offers every month – let alone target ALL their prospects Monthly Sales Offers from the Dealership are sent out to the ENTIRE database – every month

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Value Your Trade Service Coupons New Vehicle Search Pre-Owned Search

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Clicker Reports Reports tell you which customers click through from the email to your website and show you what they are looking at Email AddressLink DescriptionFull NameH-PhoneW-PhoneMakeModelYearSalesperson Cmarcian@aol.comNew VehiclesMichael Marc4103452345ChevroletSilverado2011104643 dredm@baybroad.netNew VehiclesDavid Red4103456789Unknown0104643 kbert@yahoo.comPre-Own VehiclesLorenzo Villa3023452345ChevroletCamaro2010104643 Lorenp@Comcast.netNew VehiclesPaul Loren57145634565717863456ChevroletTraverse2011104643 Tleidy@aol.comNew VehiclesTom Leydi4103452367ChevroletTahoe2009104643

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Real Time ROI Reporting CRM Data matched against closed RO’s & SalesCRM Data matched against closed RO’s & Sales ROI Reporting Shows “Lost” Lead ConversionsROI Reporting Shows “Lost” Lead Conversions 1.Existing customers clearly identified (Sales, Service or Parts) 2.Detailed Sales Information Available 3.New Customers from unsold Leads

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com The SHIFT to mobile

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Most Popular Activities on Smartphones

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com 66 % of customers are reading marketing messages on a mobile device 75 % for millennials

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Non Mobile Enabled Emails MUSTTodays email MUST be Mobile enabled Emails sent from your CRM are not setup properly “out of the box” 78 % of your prospects will delete it

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Mobile Enabled Emails Email reformats (adapts) for smaller screens using media queries Buttons are sized for Apple & Android Interface Guidelines to accommodate finger gestures Phone numbers are click-activated Text is resized to be readable without pinch and zoom

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Customers are holding onto cars longer which locks in huge service revenue opportunities Email is a relationship building tool that will: Convert service customers to NEW car buyers Convert finance turn downs into service costumers Keep local prospects engaged with your dealership Satisfied Service Costumers eventually BUY Cars

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Service Coupons for All Makes and Models Bring in additional revenue Re-engage dormant leads More opportunities Keeps their family in your service lane Don’t forget to include All makes and Models in your service coupons

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Mobile Coupons Email Coupons are cost effective and trackable.

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Service Summary 1.Reporting broken down by Time from last visit 2.Re-activated Service Customers 3.New Conquest Customers

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Drive More Leads to your Dealership Website Phone Ups Internet Leads Unsold Traffic Owner Retention Database Mining Referral and Lead Generation The success behind a BDC is the combination of people, process and execution ultimately leading to increased traffic

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Sample Dealership Website Traffic Report Consistently in the top 5 website traffic sources

Peter "Webdoc" Martin | Cactus Sky Digital | President | peter@cactusskydigital.competer@cactusskydigital.com Targeted Follow-Up Gets Them Hooked Use data from reports to follow up on prospects based upon interest Behavioral targeting If they click on a link for used cars, they are a prospect for used cars If they click on a link for service, they are a prospect for service Send them info based upon what they want

CONTACT INFO Full Name: Peter “Webdoc” Martin Company: Cactus Sky Digital Job Title: President Email: peter@cactusskydigital.com Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad

Peter "Webdoc" Martin | Cactus Sky Digital | President | Convert Dormant Leads to Hot Prospects with.

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Peter "Webdoc" Martin | Cactus Sky Digital | President | Convert Dormant Leads to Hot Prospects with.

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