1. Shirley Cairns 25 th May 2010

2. Formerly the DigiTV National Project – sponsored by ODPM Specifically for needs of disadvantaged Adopted by Kirklees Council & run on a not-for-profit basis Fully managed interactive service 130 Authorities & Housing Associations engaged Our History

3. What is it? Call Centre One Stop Shop www.you.gov.uk Kiosks Extend these methods? How do you communicate?

4. Multiple Channels: -Digital Television (SKY, Virgin Media, Freeview with modem) -Other consumer devices e.g. Wii -Mobile Phones Full business case

5. How does it work? Looking Local Starter Kit GP Systems Jobcentre Plus PALS etc SKY, Virgin Media, connected Freeview, IPTV, Wii etc mobile kiosk

6. Non PC users/owners C2, D & E Demographics High users of public services-most expensive, difficult to reach Housebound, elderly, disabled, deteriorating health Geographically Remote Experience a range of barriers and issues “You should have told me” mentality 31% of the UK population TV known and trusted Our Mutual Audience

7. Starter Kit Main Menu Drs Appointments Prescriptions NHS Choices Travel Job centre PlusReport it Slide 30 Choice Based Letting Public Service Repair Your Council TV Starter Kit

8. What can you add? Youth Social Services Pay It Libraries & Learning Fire & Rescue Police Credit Unions Polls & Voting Environment What’s On Behaviour TV What can you add?

9. Live service - TV

10. Fife in the snow

12. Starter Kit Your complete service available on 90% of mobiles across all Networks MOBILE Text your postcode to 07786 203957 Starter Kit

13. Wii Why Wii? Built in browser – Include Sound & Video files No age restrictions Nintendo broadband channel connection free Hardware c£100 Wand Ideal for shared access areas Starter Kit

14. Telehealth & Telecare Technology to help prolong independent living Elderly and chronically ill 2 projects: TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University EU – T-Seniority (Spain) Community based care and health information Integration with health and care devices in the home Requirement for a broadband connected device – connected to TV

15. Nintendo Wii

16. Will older people like the Wii? “Elderly ‘addicted’ to Nintendo Wii at care home” – Daily Telegraph

17. Shirley Cairns Business and Account Manager email: shirley.cairns@lookinglocal.gov.ukshirley.cairns@lookinglocal.gov.uk Mobile: 07792110278 website: www.lookinglocal.gov.uk/sitewww.lookinglocal.gov.uk/site TV preview:www.lookinglocal.gov.uk/lookinglocal/www.lookinglocal.gov.uk/lookinglocal/ Any Questions?