1. 1 Quick Review Utility Maximization Econ 40565 Fall 2007

2. 2 Quick review – Consumer maximization Max U(x,y) subject to I = P x X + P y Y Slope of the budget constraint is –P x /P y What does the slope of the budget constraint represent? How much Y do you need to give up to get one more unit of X –Suppose P x =$6 and P y =$2, slope =-3 –You need to sacrifice 3 units of y to get one more x

3. 3 Y X I/P x I/P y Slope = -P x /P y

4. 4 Indifference curve, collection of points that represent equal utility Slope of the Indifference curve –Line just tangent to the curve –Slope equals Marginal rate of substitution –MRS = -MU x /MU y

5. 5 –Represents the amount of y you need to give up to consume one more unit of X and keep utility the same –MU x =0.5 and MU y = 2, MRS = - 1/4 –To get one more 1 x, you need to give up 1 quarter y – holding utility constant

6. 6 Y X U1U1

7. 7 Y X I/P x I/P y a b U1U1

8. 8 Notice at point B –MU y /MU x > P x /P y –MU y /P x > MU y /P y –Extra utility from spending $1 on X is greater than the utility from taking $1 from Y –Therefore, should increase spending on X Notice at point A –MU y /MU x < P x /P y –MU y /P x < MU y /P y –Extra utility from spending $1 on Y is greater than the utility from taking $1 from X –Therefore, should increase spending on Y

9. 9 Y X I/P x I/P y X1X1 Y1Y1 C

10. 10 Notice at point C –MU y /MU x = P x /P y –MU y /P x = MU y /P y –Extra utility from spending $1 on X is equal to the extra utility from taking $1 from Y –Therefore, you cannot re-arrange spending and make yourself better off

11. 11 Y X I/P x I/P y I/P x * I*/P y U1 U2 X1X1 Y1Y1 X2X2 Y2Y2

12. 12 Suppose price of X falls to P x * Maximum amount of Y you can purchase is still I/P y Maximum amount of X you can purchase is not I/P x * Budget constraint rotates about point C Slope of budget constraint is now –P x * /P y Amount of y you need to give up to get X has now increased

13. 13 Y X I/P x I/P y I/P x *

14. 14 Y X I/P x I/P y I/P x * U1U1 Y1Y1 Y2Y2 X1X1 X2X2 U2U2

15. 15 Price of X has fallen relative to Y –Substitution effect, encourage more consumption of X, less of Y –Every dollar now goes farther, real income has increase, X is normal good, so income effect says you should increase X and Y Net effect –Unambiguous increase in X –Uncertain impact on Y

16. 16 Y X I/P x I/P y I/P x * U1U1 Y1Y1 X1X1 X2X2 U2U2 Y2Y2 Y3Y3 X3X3 S I b b

17. 17 To isolate income effect, draw line parallel to new budget constrain until just tangent to old indifference curve (thin line bb) Movement along old indifference curve is only attributable to change in prices –Substitution effect –Utility is the same, therefore, movement is due only to price changes

18. 18 Compare demands between the two parallel budget constraints –Only difference is income (price ratios the same)

19. 19 Along X axis –X 1 to X 3 same utility, different prices, sub effect Notice that sub effect is (+) –X 3 to X 2 same prices, different income, income eff Notice income effect is (+)

20. 20 Along Y axis –Y 1 to Y 3 same utility, different prices, sub effect Notice that sub effect is (-) –Y 3 to Y 2 same prices, different income, income eff Notice income effect is (+)

21. 21 Example 2 Price of Y increases to P y * –Substitution effect Increase x, decrease y –Income effect Relative income has dropped If Y and X are normal goods, demand for both should drop

22. 22 Substitution effect –Y 1 to Y 3 (-) –X 1 to X 3 (+) Income Effect –Y 3 to Y 2 (-) –X 3 to X 2 (-)

23. 23 Y X I/P x I/P y U1U1 X1X1 Y1Y1

24. 24 Y X I/P x I/P y U1U1 X1X1 Y1Y1 I/P y * U2U2 Y2Y2 X2X2

25. 25 Y X I/P x I/P y U1U1 X1X1 Y1Y1 I/P y * U2U2 Y2Y2 X2X2 X3X3 Y3Y3 X 1 to X 3 (Sub Effect) X 3 to X 2 (Income Effect) Y 1 to Y 3 (Sub Effect) Y 3 to Y 2 (Income Effect)

26. 26 Y X I/P x I/P y U1U1 X1X1 Y1Y1 I/P y * U2U2 Y2Y2 X2X2 X3X3 Y3Y3 Sub Inc