Download presentation
1
Types of advertising media
Chapter = 10 Types of advertising media
2
Wells Burnett says “Media refers to the channels of commun
ication that carry the message gfrom advertiser to audiee to tage from advertiser to audie
3
Types of advertising media
Print media Broadcast media Outdoor or mural advertising Direct mail advertising Internet advertising Other types of advertising
4
Print Media Newspapers Magazines and Journals
5
Broadcast Media Television Radio
6
Outdoor or mural advertising media
Neon signboard Posters Vehicles Sky advertising Stickers Sandwichmen Banners Wall printing Mobile bill boards Ambient advertising
7
Direct mail advertising media
Pamphlets Circulars Catalogues Booklets and Brochures Business reply cards Personal letters Company magazines Annual reports
8
Internet advertising World wide Web page Banner ads Pop ups E-mail
Skyscrapers Business to Business network Portals
9
Other types of advertising media
Film advertising Point of Purchase advertising Promotional advertising Entertainment advertising Tele advertising Mobile phone advertising Video advertising Yellow pages advertising
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.