0. Tracing Outcomes from 7Up4
Background question and answer material on DFID, which can be drawn on when staff make presentations to external audiences about the department can be found at
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Peter D’Souza
Growth Team
Department for International Development
1 Palace Street, London SW1E 5HE
Abercrombie House, Eaglesham Road, East Kilbride, Glasgow G75 8EA

1. The Results Chain Impact Outcomes Outputs Process Inputs
Funding & staffing
Training provided to competition advocates
Media campaign on benefits of competition
Competition law revised
Greater and fairer competition
Inputs
Process
Outputs
Outcomes
Impact

2. Why Measuring Outcomes & Impacts are Important
Outcomes and impacts are what matters
Nurturing a constituency for CLP depends on visible impacts
Outputs are a means to this end
Constitutes a target to focus and guide work
Demonstrates the project is working
Powerful advocacy tool
Funders need to see getting value for money

3. Tracing the outcomes of the project
Identify what has changed – start at the outcome level
E.g. new legislation passed
Better funding for competition agencies
More articles on competition issues in press
Identify whether project outputs directly contributed to achieving these outcomes
E.g training of journalists that went on to competition articles
NRGs input into the new legislation

4. Tracing the outcomes of the project (cont…)
Demonstrate the link
E.g. Public/written statement by CA that lobbying by NRG that influenced decision to open an investigation

5. Tracing the impacts of the project
More difficult since impacts might take years to materialise
E.g. Better quality work at CA due to better skilled staff
Linked to a Gambian university offering a new competition policy degree – though takes years to complete degree
Quantify benefits of impact where possible

6. Feasibility of showing outcomes and impacts
Much of 7Up’s work enhances a general culture of competition – not outcome specific
Attribution
Even where clear line of sight, 7Up just one of several contributing factors
When have a quantified impact, make a sensible assumption of the % to attribute to 7Up (arbitrary)
Susan e.g.
Susan eg
Finish of with a discussion on the importance and feasibility of showing/attributing outcomes and impacts

7. Feasibility of showing outcomes and impacts (cont…)
Quantification is difficult
Accept doing so is inexact
Be conservative in assumptions and clear in stating them
Togo mobile phone example
Susan e.g.
Susan eg
Finish of with a discussion on the importance and feasibility of showing/attributing outcomes and impacts
2 approaches – make a sensible assumption of the % to attribute to 7Up4 (arbitrary)
what % would meet the costs of 7Up in a country