1. The European Localisation Exchange Centre Reinhard Schäler (LRC), Angelika Haas (LRC), Kathryn Dixon (BGS) electonline.org

2. The European focus point for multilingual and multicultural digital content development and publishing

3. electonline.org 3 Participants Partners –Localisation Research Centre (LRC) –Bowne Global Solutions (Germany) Support structure –ELECT Expert Council –ELECT Associated Organisation Programme Related initiatives –The Institute of Localisation Professionals (TILP) –Localisation Teaching and Training Network (LttN)

4. electonline.org 4 ELECT - why? Enormous opportunities for European industries Assumptions –Traditional industries converge in the digital world –eContent can be made easily available and can be easily accessed –Urgency to remove linguistic and cultural barriers Players –European eContent providers –Localisation service providers Challenge –Connecting industries with very different cultures –Understanding of requirements and opportunities

5. electonline.org 5 ELECT objectives 1.Spreading expertise and best practice in the area of web internationalisation, eContent localisation and cross-cultural information services 2.Facilitating access to know-how and technology (specifically aimed at new entrants) 3.Developing guidelines for linguistic and cultural customisation 4.Enhancing visibility and recognition

6. electonline.org 6 Who is who in ELECT? Reinhard Schaler (LRC) –Project Director: overall responsibility, contact EU-project, content definition and review Angelika Haas (LRC) –Project Manager (LRC): schedule, implementation, delivery, reporting, contact partners, team co-ordination Kathryn Dixon (BGS Germany) Additional Resources (LRC) –LOTS, electonline, events

7. electonline.org 7 Building blocks ELECT Associated Organisation Programme ELECT Expert Council Spreading of expertise and best practice Access to Know-how And Technology Enhancing visibility and Recognition Dissemination Surveys, web, guidelines, publications Management Project Evaluation The Institute of Localisation Professionals (TILP) Localisation Training and Teaching Network (LttN)

8. electonline.org 8 Project responsibilities

9. electonline.org 9 WP0: Management Management of strands Contact database Expert Council Associated Organisation Programme Institute of Localisation Professionals European Localisation Training and Education Network

10. WP1: Spreading expertise and best practice Workshops –Web development –Web localisation Executive briefings –In co-operation with local organizations Foundation courses –Web development –Web localisation Annual conference

11. WP2: Access to know-how and technology: LOTS Localisation Technology Laboratory and Showcase (LOTS) –Repository of localisation tools and technologies –Demonstration days –Testing and evaluation (+ certification) –Research

12. WP3: Enhancing visibility and recognition Awards –European Localisation Best Research Award –European Localisation Scholar –Europe’s Best Global Web Site

13. WP4: Dissemination Publications –Survey (eContent players) –electonline – the Localisation Portal Think localisation – think www.electonline.org –Localisation Europe Newsletter –Localisation Europe Directory –Practical guides to web internationalisation and localisation

14. electonline.org 14 Conclusion ELECT will become the European centre for the exchange of information and expertise on eContent localisation ELECT has five main strands of activity –Events –Publications –The Localisation Portal: electonline –Awards –The Localisation Technology Laboratory and Showcase - LOTS