1. The NEKIA Business Development Institute Overview Annual Institute Washington DC November 16-18, 2005

2. How did we get here? What are we going to do? Where will we go next?

3. How Did We Get Here? 2002 Retreat --- Scenario planning 2003 --- Design new legislative strategy & business development effort 2003 Retreat --- Launch Business Development Initiative 2004 – “12 month activities” including the Knowledge Utilization Act 2004 Retreat--- More exploration of niche markets and launch Knowledge Utilization Initiative. 2005 --- Knowledge Use Framework, newsletter, online seminars

4. 2002 Retreat Observations: Trend Stuff NEKIA members are undergoing dynamic changes in management, identity, product & service development NCLB will have a schizophrenic effect on k-12 market: market-driven for solutions, compliance- driven for results. NCLB & ESRA stimulates greater demand for members’ products and services that are grounded in SBR.

5. 2002 Observations: Nature of Demand Number of schools in corrective action could be as high as 24000 (3x higher than this year) Many more schools on the cusp will be desperate for help Schools will want more support that focuses on specific population groups Districts will want help in implementing corrective action provisions including supplemental services, school choice, re-constitution. There will be a high degree of confusion and chaos

6. 2002 Observations: Nature of Supply Districts and states will continue to “outsource” their support needs. Market-oriented suppliers/providers will aggressively compete to capture greater market share. New types of partnerships of suppliers will be created to help fulfill corrective action and SBR requirements. Smaller, start-up providers will be bought out or dissolve. Survivors will diversify, rapidly expand, commercialize and go global.

7. 2002 Observations: Political Influences on Market Education will decline as a domestic priority behind the economy and home land security Deficits will keep overall education spending increases relatively low and will be a major campaign issue. Bi-partisanship in NCLB implementation will disappear with Dems focusing on failed policy and Reps focusing on success stories.

8. 2002 Observations: Political Influences on Market NCLB implementation will likely continue on current path up to ‘ 04 election but there may increased pressure to relax AYP provisions thereafter.

9. 2002 Observations: NEKIA Members’ Interests Members need good market data in order to anticipate the specific types of services LEAs and SEAs will require in three years based upon AYP timeline. Members will need to continue to give high priority to cultivating strong working relationships with SEAs and LEAs both for political and future marketing purposes. Members will need to make SBR features a standard part of all products and services.

10. 2002 Observations: NEKIA Members’ Interests Members who want/need to compete on the open market will need to develop market-oriented operations and cultures within their organizations. NEKIA advocacy for current programs will need to continue to be a holding/defensive action as negative pressure mounts from the current Administration.

11. Business Development Program Enhance NEKIA members’ competitiveness and business development opportunities in a growing and more diverse education market – diversifying revenue streams, – leveraging current programmatic capabilities in new markets, – exploring new types of collaborative and joint venture relationships, – pursuing entrepreneurial opportunities

12. Three years hence ?  Widely accepted new vision for knowledge utilization in education  Knowledge Utilization Act passed and embedded in the next reauthorization of ESEA  $200 million Knowledge Utilization fund  Double funding for current programs

13. Three years hence ?  NEKIA members increase revenues by 25% and create new revenue streams in other agencies, philanthropies, international and k-12 market  Network of active Business Development leaders within membership  National Institute for Knowledge Utilization fully funded and operational