1. © 2007 Wind River 1 Technical Overview Customer Data Hub (CDH) implementation at Wind River Systems, including the integration between CDH, Oracle EBS, and Siebel CRM using Oracle SOA Suite to streamline Quote to Cash, and Service Contract Renewals processes. Follow-on to the Business Overview session presented by Kuldeep Tanwar. Nam Doan-Huy (nam.doan-huy@windriver.com) Manager, Business Applications

2. © 2007 Wind River 2 Wind River is the global leader in Device Software Optimization (DSO). We enable companies to develop and run device software faster, better, and at a lower cost and more reliably. NASDAQ: WIND

3. © 2007 Wind River 3 Agenda Overview Business Problems Root Causes Solutions Customer Data Hub SOA Suite Architecture Integration Using SOA Suite Old Integration New Integration Customer Quote to Order Service Contracts Renewals Future state Roadmap for leveraging SOA Suite to enable other functions across the enterprise

4. © 2007 Wind River 4 Business Problems ● What products do our customers own? ● How many licenses do our customers own? ● What products and upgrades can I sell to this customer? ● …

5. © 2007 Wind River 5 Root Causes ● Multiple Customer Databases Siebel CRM 6.3 EBS 11.5.9 ● Massive Duplication within Customer Databases ● Lack of Integration – Manual Processing ● Data Quality Issues – Lack of Standardization Executive Directive: Cleanse and Unify Customer Master

6. © 2007 Wind River 6 Solutions Single Customer Master Merge Duplicates Standardize/Clean Customer Data Full Integration Customer Data Hub (CDH) Trillium - Cleanse data - Standardize data SOA Suite

7. © 2007 Wind River 7 Customer Data Hub Uses the TCA Architecture DQM - configurable matching engine to find similar or duplicate records Data Librarian Integration - Business Events - web services Oracle Customers Online - web based application where you can query and manage customer data in real time

8. © 2007 Wind River 8 CDH Architecture E-Business Suite as the Customer Data Hub with other 3 rd party systems as Spoke CDH and EBS Customer model must match. EBS customer model becomes your canonical customer model. In line with global single Oracle instance roadmap Eliminates EBS as a spoke (reduce complexity) CDH patches will affect EBS

9. © 2007 Wind River 9 CDH Architecture Separate Customer Data Hub Instance with E-Business Suite and 3 rd Party Systems as Spokes CDH and EBS customers can be modeled differently – greater flexibility CDH implementation and maintenance independent of EBS Incremental maintenance cost of a separate instance

10. © 2007 Wind River 10 Integration Platform: SOA CDH OAS 10g Web Svcs. SAPLegacy PeopleSoft Oracle EBS SOA Suite (ESB, BPEL PM) J2EE/XML based web-services integration SOA Suite

11. © 2007 Wind River 11 SOA Architecture OAS 10g Web Svcs. SOA Suite Dehydration Store DB RAC Linux dual core Linux dual core

12. © 2007 Wind River 12 SOA Architecture OAS 10g Web Svcs. SOA Suite Dehydration Store DB Linux dual core Linux dual core Dehydration Store DB Active Passive

13. © 2007 Wind River 13 SOA Failover OAS 10g Web Svcs. SOA Suite Dehydration Store DB Linux dual core Linux dual core Dehydration Store DB Down Active Cutover: 30 mins

14. © 2007 Wind River 14 ‘Old’ Integration Marketing Customer Entry Sales Person Campaigns Leads Customers Sales Quotes Quote to Order Intf Customers Order Management Service Contracts Service Contracts Inside Sales Manual Customer Entry Manual Order Entry Manual Service Contracts Renewal Note: Items and Pricelists fully integrated (not shown)

15. © 2007 Wind River 15 ‘New’ Integration Customer Hub OAS 10g Web Svcs. Siebel 7.8EBS 11.5.9 Oracle SOA Suite Customers Orders Service Contracts Customers Orders Service Contracts

16. © 2007 Wind River 16 ‘New’ Integration Marketing Customer Entry Sales Person Campaigns Leads Customers Trillium Cleanse Sales Quotes Service Contracts Inside Sales Customers Order Management Service Contracts Customer Entry Service Contracts Renewal * exceptional cases SOA Suite Customer Data Hub Customers Cleansing & Matching (DQM)

17. © 2007 Wind River 17 ‘New’ Customer Integration Customer Hub OAS 10g Web Svcs. Siebel 7.8EBS 11.5.9 Oracle SOA Suite Customers

18. © 2007 Wind River 18 Siebel Customer Publish Synchronize Siebel Customer – BPEL Process Customer Data Hub (CDH) EBS 11i Siebel 7.8 CDH Customer Web Services Publish Siebel Customer Web Service SOA Suite Trillium cleanse - real time connector for Siebel (to be deployed) Opportunity = ‘WON’

19. © 2007 Wind River 19 CDH Customer Publish Synchronize CDH Customer – BPEL Process Customer Data Hub (CDH) EBS 11i Siebel 7.8 EBS Customer Web Service Publish CDH Customer Web Service - hub id Siebel Customer Web Service SOA Suite

20. © 2007 Wind River 20 EBS Customer Publish Synchronize EBS Customer – BPEL Process Customer Data Hub (CDH) EBS 11i Siebel 7.8 Publish EBS Customer Web Service CDH Customer Web Services SOA Suite Customer entered directly Into EBS – exception basis

21. © 2007 Wind River 21 Complete Customer Synch Synchronize Siebel Customer – BPEL Process Synchronize EBS Customer – BPEL Process Synchronize CDH Customer – BPEL Process Customer Data Hub (CDH) EBS 11i Siebel 7.8 EBS Customer Web Services Publish EBS Customer Web Service CDH Customer Web Services Publish CDH Customer Web Service Publish Siebel Customer) Web Service Siebel Customer Web Services SOA Suite

22. © 2007 Wind River 22 Quote to Order SOA Suite Quote to Order – BPEL Process Order Status Update – BPEL Process Create EBS Order Web Service Publish Order Status Updates Web Service Publish Siebel Order Web Service - customer hub id Order Status Update Web Service Customer Data Hub (CDH) EBS 11i Siebel 7.8

23. © 2007 Wind River 23 Service Contract Renewals Future Renewal Opportunity Renewal Quote Sales Person Customer Review Service Contracts Order Management Customer Data Hub CustomersMatching (DQM) Inside Sales Quote with Service item Siebel Order SOA Suite

24. © 2007 Wind River 24 Service Contract Renewals SOA Suite Quote to Order – BPEL Process Service Contracts Renewals – BPEL Process Service Contract Status Update – BPEL Process Publish Siebel Order (with service item) Publish Renewals Siebel Order Receive Contract Status Update Create EBS Order Renew EBS Service Contract Publish Service Contract Update Customer Data Hub (CDH) EBS 11i Siebel 7.8

25. © 2007 Wind River 25 Customer Master – Future State Customer Hub OAS 10g Web Svcs. Siebel 7.8 Sales & Marketing EBS 11.5.9 Partner Application Online SupportLicensing Portal iLearning (Education) www.windriver.com

26. © 2007 Wind River 26 Customer Product Entitlement Future State EBS 11.5.9 Licensing OAS 10g Web Svcs. Siebel 7.8 Sales & Marketing Online Support (OLS) Licensing Portal Oracle Customer Online (OCO) Common Web Services –Products by license by Customer My Products Seat Allocation/Consumption by Product by License –Service Requests by Product/License/Customer My Top SRs –SPRs by Product/License/Customer

27. © 2007 Wind River 27 Questions?