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Group Confidential Orange and connected cars : a few insights (seen from abroad) Samuel Loyson, marketing director – Automotive Services.

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Presentation on theme: "Group Confidential Orange and connected cars : a few insights (seen from abroad) Samuel Loyson, marketing director – Automotive Services."— Presentation transcript:

1 Group Confidential Orange and connected cars : a few insights (seen from abroad) Samuel Loyson, marketing director – Automotive Services

2 Group Confidential Beyond the car itself, it is critical to address mobility services as a whole, combining various transportation modes in a more sustainable – environmental friendly - way  “On board” is only part of the customer journey, and “driving my car” is only (a decreasing) part of “on board”  Mobile Phones will be the main tool for customer to program & control its mobility : – Its connected, personal, secured, GPS enabled (NFC coming soon), and OPEN 123 At homeOn boardOn the move

3 Group Confidential Embedded or external connectivity: a solution adapted for each service range Critical services (eg. Ecall) requires highly integrated solutions SmartphonesAftermarketEmbedded Solution s Enhanced service Standard service Basic service Internet on-board High speed access 3G phones Stolen vehicle tracking Embedded Multiservice Box Multiservice box Emergency call Automatic crash response Basic eCall Remote diag. & maintenance Integration with core equipment Pay as you drive insurance Multiservice Box Standard data follow-up Embedded bundled box opportunity Key cradle or Wifi box Services Access Full Navigation service GPS Smartphones Embedded navigation Dedicated screen Nav. –In 5 years, available bandwidth on mobile phone was multiplied x200 (GPRS -> HSDPA) – While hardware prices where divided by 4 While « Consumer Electronics » and automotive lifecycles remain incompatible “Core telematics” : embedded connectivity Infotainment : mobile device connectivity

4 Group Confidential Challenge/Opportunity : create more value through industry collaboration. Fully embedded : application intelligence & connectivity are integrated in the car Mobile as a modem : application intelligence integrated in the car & connectivity is brought by customer Smart mobile integration : car application intelligence & connectivity are linked (ex : trough a craddle) Fully autonomous : application intelligence & connectivity are brought by customer Need for standards


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