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Published byQuentin Shaw Modified over 9 years ago
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Group Confidential Orange and connected cars : a few insights (seen from abroad) Samuel Loyson, marketing director – Automotive Services
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Group Confidential Beyond the car itself, it is critical to address mobility services as a whole, combining various transportation modes in a more sustainable – environmental friendly - way “On board” is only part of the customer journey, and “driving my car” is only (a decreasing) part of “on board” Mobile Phones will be the main tool for customer to program & control its mobility : – Its connected, personal, secured, GPS enabled (NFC coming soon), and OPEN 123 At homeOn boardOn the move
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Group Confidential Embedded or external connectivity: a solution adapted for each service range Critical services (eg. Ecall) requires highly integrated solutions SmartphonesAftermarketEmbedded Solution s Enhanced service Standard service Basic service Internet on-board High speed access 3G phones Stolen vehicle tracking Embedded Multiservice Box Multiservice box Emergency call Automatic crash response Basic eCall Remote diag. & maintenance Integration with core equipment Pay as you drive insurance Multiservice Box Standard data follow-up Embedded bundled box opportunity Key cradle or Wifi box Services Access Full Navigation service GPS Smartphones Embedded navigation Dedicated screen Nav. –In 5 years, available bandwidth on mobile phone was multiplied x200 (GPRS -> HSDPA) – While hardware prices where divided by 4 While « Consumer Electronics » and automotive lifecycles remain incompatible “Core telematics” : embedded connectivity Infotainment : mobile device connectivity
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Group Confidential Challenge/Opportunity : create more value through industry collaboration. Fully embedded : application intelligence & connectivity are integrated in the car Mobile as a modem : application intelligence integrated in the car & connectivity is brought by customer Smart mobile integration : car application intelligence & connectivity are linked (ex : trough a craddle) Fully autonomous : application intelligence & connectivity are brought by customer Need for standards
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