1. 商务英语 Unit 7 Products 教材：新视野商务英语（上）

2. Unit 7 Products  Objectives Objectives  Key vocabulary Key vocabulary  Lead-in Lead-in  Language focus Language focus  Skills Skills  Business communication  Homework Homework

3. Objectives When the learners finish learning this unit, they should be able to  providing information on Products  collecting information on Products

4. Language focus  Order of adjectives Order of adjectives  Comparative and superlative adjectives Comparative and superlative adjectives  Pronunciation: weak forms /ə/ / ist /,/ ðən /,/ əz / Pronunciation: weak forms /ə/ / ist /,/ ðən /,/ əz /

5. Lead-in 1. What are the features of the product? 2. What are the product’s benefits to the customers? What are the USPs? 3. What type of customer probably buys this product?

6. Skills  Writing: linking words of cause and effect Writing: linking words of cause and effect  Reading: Dyson product launch Reading: Dyson product launch  Listening: advertising products

7. Key vocabulary product unique selling points (USPs) advertisement customer profile features benefits

8. Order of adjectives We often use only one adjective before a noun and it is very unusual to use more than three of them. When we use more than one adjective before the noun, we usually follow this order: (1) (2) (3) (4) (5) (6) opinion size shape colour origin material noun 观点 大小 形状 颜色 产地 材料 名词 smart big wide black French leather bag

9. Comparatives and superlatives USE We use the comparative to compare two items. We use the superlative to compare one item with two or more other items. FORM We add er to form the comparative and the+est to form the superlative

10. We use than after a comparative. §You are smarter than him. as…as To show that two things are equel (or not)we use (not) as+adjective+as. § He is as smart as you. He is not as smart as you.

11.  Irregular adjectives bad worse the worst good better the best

12. Pronunciation: Notice how –er and –est are pronounced. soft softer softest smart smarter smartest Notice how than and as are pronounced. 1.This suit is more expensive than that suit. 2.This briefcase is less expensive than that briefcase. 3.These suits are as expensive as those suits. 4.The Allegro collection isn’t as expensive as the IL Classico collection.

13. Reading: How are these Dyson products different from most vacuum cleaners? Who is the target customer for this product in your opinion? How long did it take to launch the product ? Do you think this is normal? Why do you think there were so many prototypes? Who are Dyson’s main competitors?

14. Writing: Linking words of cause and effect cause: 1. Most vacuum cleaners lose up to 50℅ of their power because the bag becomes blocked. 2. As/Since the Dyson vacuum cleaners do not have bags, they are very efficient.

15. Effect: 1. British firms turned him down. As a result he had to go to the United States and Japan to get backing. 2. British firms turned him down so the inventor had to go to the United States and Japan to get backing. 3. British firms turned him down. He therefore had to go to the United States and Japan to get backing.

16. Homework:  Put the following adjectives in order to make a product description. leather blue smart slim briefcase  What are the comparative and superlative forms of these adjectives? reliable expensive soft light new stylish  Compare a BMW and a Skoda.  Choose three products from this unit. What are the features of each?  What are the benefits of each feature?