1. www.seio.sr.gov.yu GOVERNMENT OF SERBIA EUROPEAN INTEGRATION OFFICE COMMUNICATION STRATEGY IN THE Sap Brussels, 11-12 May 2006

2. www.seio.sr.gov.yu Serbian Government recognized the importance of good communication with citizens Communication strategy was developed in 2003 and adopted in 2004 Objective and timely information Messaging structure – core message + additional explanation Methodology - direct communication / through media / through disseminators Regular public opinion research

3. www.seio.sr.gov.yu Principle of Partnership and joint Ownership:  media/local media  NGO’s  Universities  Trade Unions

4. www.seio.sr.gov.yu Activities “Europe knocks at your door” Working breakfasts with media Support to the NGO’s Support to “Evronet” TV show Informative and educational adds in daily newspapers www.seio.sr.gov.yu Info brochures “Implementation of Communication Strategy in SAp”, CARDS supported

5. www.seio.sr.gov.yu Image improvement campaign in Brussels 2003-2004 Activities:  Serbian Press Office  Daily e-briefings  Visit of journalists  EU acquis related quarterly bulletin Target group:  Decision makers in the EU institutions  Representatives of MS  Wider European public

6. www.seio.sr.gov.yu Problems that we are facing: 1. Financial aspect of communication campaigns 2. Political aspect:  internal political issues  external political issues (debate on future enlargement, Treaty on EU constitution, budget debate, IPA, EU visa policy)

7. www.seio.sr.gov.yu Suggestions Present all the WBC as willing and capable to accept and implement all EU membership obligations Present the quality of the changes achieved within the process of transformation and Europeanization Present the necessity to “complete” Europe (completion vs enlargement) CONDITIONS ARE FULLY MET!!!

8. www.seio.sr.gov.yu GOVERNMENT OF SERBIA EUROPEAN INTEGRATION OFFICE office@seio.sr.gov.yu www.seio.sr.gov.yu tel.:+381 11 3061 100 Fax: +381 11 3061 110