1. TV Show As Brand JO HOLZ, NIELSEN ERIC CAVANAUGH & DAVE KAPLAN, BRAVO CONSUMER 360 2012

2. #C360

3. HOW DO WE… MEASURE BRAND EQUITY? RELATE IT TO IMPORTANT OUTCOMES? USE IT TO MAKE BETTER BUSINESS DECISIONS AND EVEN DRIVE AD SALES? #C360

4. HOW DO YOU MEASURE A TV SHOW’S BRAND EQUITY? #C360

5. BUZZ VOLUME WEBSITE VISITS VIEWERS PER VIEWING HOUSEHOLD % OF SHOWS VIEWED TIME-SHIFTED TV +7% & UNIQUE VISITORS STREAMING #C360

6. LIVE + 7 RATINGS RANK BRAND EQUITY RANK AMERICAN IDOL FOX 1 15 MODERN FAMILY ABC 2 7 2 BROKE GIRLS CBS 9 31 OFFICE NBC 31 14 WHITE COLLAR USA 48 35 VAMPIRE DIARIES CW 59 12 TEEN MOM MTV 76 18 TOP CHEF BRAVO 80 19 DANCE MOMS LIFETIME 86 40 SOUTH PARK COMEDY CENTRAL 96 5

7. FROM SCALE TO MODEL #C360

8. WHAT PREDICTS RATINGS CHANGE? +7 PLAYBACK LATER 4-7 NUMBER OF STREAMS TOTAL DURATION OF STREAMING NUMBER OF UNIQUE VISITORS NUMBER OF SESSIONS TOTAL DURATION OF SESSIONS #C360

9. WHAT’S NEXT? #C360

11. WHAT DID YOU THINK? RATE THIS SESSION USE THE MOBILE AGENDA: 1.SELECT SURVEY 2.FIND THE LINK FOR YOUR SESSION USE YOUR PC OR IPAD: 1.NIELSEN.COM/C360 2.ACCESS THE ATTENDEE ONLY LINKS