1. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 1 Communicating Information Through Visuals

2. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 2 The Visual Advantage Bring your message to life Connect with your readers Convey effective messages Attract and hold attention

3. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 3 Create Visuals First Analyze research data Develop a story line Save composition time

4. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 4 5 C’s of Visual Design Clear Complete Concise Connected Compelling

5. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 5 Balance Words and Visuals The number of visuals The placement of visuals The pace of visuals

6. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 6 Selecting the Right Visuals Data Information Concepts Ideas

7. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 7 The Representation of Data Table Line Chart, Bar Chart Pie Chart Scatter Chart, Bubble Chart Present individual, exact values Show trends or relationships over time Compare two or more sets of data Frequency or distribution of parts in a whole Compare entities vs. two or three variables

8. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 8 Information, Concepts, and Ideas Map Flowchart, Diagram Drawing Photograph Animation, Video Show geographic relationships/comparisons Illustrate processes or procedures Show conceptual or spatial relationships Show realistic spatial relationships Show processes, transformations in action

9. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 9 Preparing Data Tables Use common, clearly identified units Maintain unity in columns Label column headings Separate rows and columns Provide totals or averages Document data sources

10. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 10 The Parts of a Table Stub headSubhead Single Column Head Single Column Head Row head Subhead Total XXX XX Subhead XXX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).

11. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 11 Using Line and Surface Charts Trends Variables Relationships

12. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 12 Using Bar Charts Compare items Show changes Indicate relationships Show relative sizes

13. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 13 Using Pictograms Novelty impact Visual appeal

14. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 14 Timeline Charts Time schedules Milestones Completed tasks Uncompleted tasks

15. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 15 Using Pie Charts Limit the number of slices Arrange slices clockwise Use a variety of colors Show numbers or percentages

16. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 16 Charting Business Entities and Variables Scatter diagrams –Several entities –Two variables Bubble diagrams –Several entities –Three

17. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 17 Information, Concepts, and Ideas Organization charts –Positions –Units –Functions Flow charts –Processes –Procedures –Sequences

18. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 18 Using Maps Geographic areas Regional differences Key markets

19. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 19 Other Business Graphics Drawings and diagrams –Functions –Operations –Selected details Photographic images –Realism –Visual appeal –Ethical concerns

20. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 20 Working With Photographs Learn to use image processing tools Match file types and applications Stress communication value Be aware of copyrights Obtain model release forms

21. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 21 Animation and Video Visual Impact –Shapes and text –Computer animation –Digital video

22. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 22 Designing Visuals for Reports and Presentations Using graphic design principles Integrating text and visuals Checking over visuals

23. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 23 Working with Computers Advantages –Speed –Accuracy –Versatility Challenges –Training –Artistic skills –Time requirements

24. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 24 Computer Graphics Continuity Contrast Emphasis Simplicity Experience

25. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 25 Integrate Text and Graphics Clear introductions Careful placement Effective titles and legends

26. © Prentice Hall, 2005 Business Communication Today 8eChapter 11 - 26 Checking Visual Aids Honesty Documentation Typography Coloring Alignment Necessity Accuracy