1. Rhetorical Strategies

2. Persuasive Speech: The Power of Language Clearly states the issue and a position Gives an opinion and supports it with facts and reasons

3. Takes opposing views into account Uses sound logic and effective language Concludes by summing up reasons or calling for action Power of Language Con’t:

4. Rhetoric: It is an artistic form of communicating ideas 3 Divisions –Logos, or the appeal to reason; –Pathos, or the appeal to emotion; and –Ethos, or the appeal to character.

5. Designing the Speech His or her position has a firm moral basis and sound logic. Deductive: Begins with a generalization of issue, or premise, supported by facts (like our essay format)—linear thought

6. Inductive: Begins with examples and facts from which the writer draws conclusions about the issue— circular thought

7. Appealing to Your Audience Emotional Appeal: Focused on specific examples of suffering – finding common experiences Ethical Appeal : Based on a sharing of moral values; taps into audience’s sense of right, wrong, justice, and virtue

8. Loaded Language: Deeply detailed descriptions evoking vivid imagery; also rich in connotation— reference to words possessing multiple meanings and having command of this

9. Styles to Consider: Elevated Language: Carefully chosen words create mood and tone of speech—always consider the audience and the tone which must be used Rhetorical Questions: Questions that do not require answers, because the answer is obvious Repetition: Repetition of a point or expression of a point in new ways emphasizes the importance of the issue

10. Other Devices: Allusions: an indirect reference to a person, place, event, or literary work with which the author believes the reader will be familiar (i.e. “Plan ahead: it wasn't raining when Noah built the ark.” --Richard Cushing

11. Other Devices Con’t: Antithesis: establishes a clear, contrasting relationship between two ideas (i.e. “That's one small step for a man, one giant leap for mankind.” --Neil Armstrong)

12. Con’t Devices: Parallelism—a sentence or several sentences are expressed similarly to show that the ideas in the parts or sentences are equal in importance (I.e. To think accurately and to write precisely are interrelated goals. “Ask not what your country can do for you— ask what you can do for your country.”-JFK "In a democracy we are all equal before the law. In a dictatorship we are all equal before the police." -Fernandes

13. Syllogism Major premise: All women are too chatty. Minor premise: Mrs. Villasenor is a woman. Conclusion: Mrs. Villasenor is chatty. Based upon relationships between the major and minor premises, conclusions may be derived; each premise has something in common in the conclusion