2. Opinion-Editorial Definition: An editorial is written in response to a major issue. This may be social, political, economical, etc. Focuses on a specific event, decision, statement, etc. The writer uses rhetoric to appeal to the reader. The writer also uses persuasion to convince the reader of his/ her opinion.

3. Rhetoric (the art of persuasion) requires understanding a fundamental division between what is communicated through language and how this is communicated. In other words: it’s not WHAT you say, but HOW you say it.

4. Rhetoric Logos (logic) The appeal to reason. Pathos (emotions) The appeal to emotions of the audience. Ethos (ethics) The persuasive appeal of one's character. One needs to appear both knowledgeable about one's subject and benevolent; the character must establish credibility with the audience.

5. While I read the article aloud, you need to take notes on your own paper on how the author uses logos, pathos and ethos to impact/ persuade the reader. Remember the meaning of: Logos (logic) The appeal to reason. Pathos (emotions) The appeal to emotions of the audience. Ethos (ethics) The persuasive appeal of one's character. One needs to appear both knowledgeable about one's subject and benevolent; the character must establish credibility with the audience. Editorial #1: “Teenagers Were Killed When a Drunken Driver Made...a Deadly Decision”

6. Editorial #2: Andy Rooney- On Sleeping The first time that we watch the video, just listen to the information that Andy Rooney presents and his opinion. The second time we watch the video, you need to identify Andy Rooney’s point, evidence and analysis. Write these down on you paper. Does Andy Rooney follow the same pattern that you do when you write in P-E-A? http://www.youtube.com/watch?v=bI8uvSUAu8M

7. Editorial #3: “Extra Credit” by Rick Reilly This editorial is a little bit different than the other two that you have read. Your focus while you read this article should be how does the author persuade the reader to support his point/ cause? First, what is the commentary focusing on? What persuasive words can you find within the article? Does rhetoric help with persuasion? Are you convinced by the end that this is indeed the best college tradition?

8. The last step: Always-Sometimes- Never Chart Now that you have seen three examples of opinion- editorials, it is time to decide: What do they always have? What do they sometimes have? What do they never have? With a partner, draw the chart below on your paper. You need 3 strong elements in each column. AlwaysSometimesNever