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Published byNorma Hopkins Modified over 9 years ago
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"You've got to be hungry for ideas, to make things happen and to see your vision made into reality."
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What is it? Business Fragrance Department Bath and Body Product Provider Skin Care, Hair, and Make-Up Boutique Male and Female Body Care
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History First Body Shop opens in England Stores start opening 2/month Became a public company Began addressing social issues- environmental/homelessness 1976-80’s 90’s- Present Won retail awards. Continued to promote causes Used renewable resources 2006 2007 The Body Shop is bought by L’Oreal. The Founder of The Body Shop, Dame Anita Roddick passed away at the age of 64. "I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out. That is my vision." -Dame Anita Roddick
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The 5 P’s Price Place People Promotion Product Promotional Mix Sales Promotion Advertising Public Relations Personal Selling
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Price Sales Good Deals Quality Products
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Place Malls Free Standing locations
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People Everybody Body Shop Fits Needs
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(Sales) Promotion Word of Mouth Services in Community
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Love Your Body Card $10 membership 10% off purchases Birthday gifts Exclusive email updates Special offers Special savings
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Advertising No advertising Word of mouth -preference of organic products Community service
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Product Envirementally Efficient Consumer Friendly Variety
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Guys are welcomed too! Feminine store? Feminine products? Are there products for the average guy?
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Public Relations Creating a positive image by…
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Employees & Customers Properly trained Personalized service
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Personal Selling Specific products for specific types of skin, hair, etc. Asking for needs
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Community Community Fair Trade Charitable donations
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Environmental Impact Reduce energy use and carbon footprint Product bottles and paper bags are 100% recycled material Increased recycled content in gift packaging
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And here’s Katy….!
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