1. North American Steering System Hard Parts Aftermarket Price and Revenue Compression in a Mature Aftermarket “The steering system parts aftermarket is in the throes of industry price compression, pushing down profit margins. Revenues are not increasing commensurately with unit shipments.” Ground Transportation Analyst Team Frost & Sullivan

2. Total industry revenues are growing at a flatter rate than unit shipments, indicating unit price compression. Secondary short-lines are making inroads against the premium full-lines. Low product differentiation and technological development encourage the base commodification of steering system parts. As more manufacturing comes from common sources outside of North America, distributors are better able to play premium and secondary line suppliers off of each other, winning price concessions. Brand positioning is becoming increasingly crucial in an aftermarket that has traditionally not focused on this concern. Industry Trends

3. Frost & Sullivan provides: Incisive analysis of competitive strategy Extensive consideration of brand positioning as a way of gaining market share. Market sizing Market forecasts and opportunity analysis Detailed insights into recent developments and trends Analysis of industry drivers, restraints, challenges, and distribution channels Foresightful recommendations based on sharp analysis. Key Features

4. Coverage: North America Proven methodology encompassing extensive primary and secondary data and research Focused information and strategies that cover business and technology issues Credible data and analysis highlighting industry dynamics Winning strategies to help you create precise business plans What We Offer

5. Industry Participants Position your company effectively against the competition Evaluate drivers, restraints, and market forecasts Assess challenges to win greater market share New Entrants Gain detailed industry insight to appraise possibilities for success Analyze feasibility for implementing strategic plans Position your company to capitalize on unmet market opportunities Investment Community Analyze prospects of market leaders in an industry where credible data about their competitors is hard to come by Determine which participants will outperform the competition Assess attractiveness of investing in aftermarket companies Who Will Benefit?

6. What’s Included Analysis of Steering System Hard Parts Aftermarket  By Product Segment: Ball Joints, Tie Rods, Idler Arms, Pitman Arms and Center Links.  By Strategic Component: Alliance Strategy, Brand Positioning, Supplier-Distribution Channel Dynamics, Competitive Interaction between Premium and Second Line Companies

7. Key Market Participants CAPCO USA, Inc. Coni-Seal, Inc. Dana Corp. Elgin Industries, Inc. Falcon Steering Systems, Inc. Federal-Mogul Corp. Foreign Parts Distributors, Inc. Mevotech, Inc. Prenco Progress and Engineering Corp., Ltd. QSP Automotive, Inc. Roto-Tech Automotive Industries Specialty Products Industry TRW, Inc. ZF Lemforder AG

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