1. 1© Copyright 2010 EMC Corporation. All rights reserved. Joel Schwartz Senior Vice President & General Manager EMC Storage Platforms Group October 1, 2010 Global Trend: Your Data Center Cloud

2. 2© Copyright 2010 EMC Corporation. All rights reserved. Waves of Information Technology Mini Network Mainframe PC Cloud Computing IBM Digital, Data General Dell, Compaq, IBM EMC, Cisco, Sun???

3. 3© Copyright 2010 EMC Corporation. All rights reserved. Why a New Wave? Today’s IT Infrastructure is: 1.Complex 2.Inefficient 3.Inflexible 4.Costly 72% Maintain 72% Maintain 28% Invest

4. 4© Copyright 2010 EMC Corporation. All rights reserved. 2009: 0.8 Zettabytes Growing by a Factor of 44 2020: 35.2 Zettabytes Why a New Wave? Digital Universe One ZB = 1,000,000,000,000,000,000,000 bytes = 1000 7, or 10 21

5. 5© Copyright 2010 EMC Corporation. All rights reserved. Today Private Public 1.On-demand 2.Cost-efficient 3.Secure 4.Available Tomorrow