1. By Andrea Boyer

2. A Golden Opportunity 3 -Summary: The Economist, “Love at first byte” Marketing Strategies 4 -The Market -The Customer -Competencies -Relevance to Marketing References 5 CONTENTS

3. The Economist: Love at first byte - Blast in the past -Lonely Geeks -Online-dating industry -Holidays -Evolution in electronic industry A GOLDEN OPPORTUNITY

4. The Market -Satisfying needs and wants The Customer -Value conscious Competencies - Competitive advantage Relevance to Marketing -Competition -Advertising -Premium versus free service -Conclusion MARKETING STRATEGIES

5. The Economist Web site. (2010, December 29). Love at first byte. Retrieved September 29, 2012, from http://www.economist.com/node/17797424 http://www.economist.com/node/17797424 Crane, F., Kerin, R., Hartley, S. & Rudelius, W. (2011). Marketing Eighth Canadian Edition. United States of America: McGraw-Hill.