1. Making a mark on digital & social spaces

2. 26,000 Registered users 200,000 Facebook fans KS DEODORANTS Deodorant added luster to the brand and an element of the bold lifestyle KS ENERGY DRINK Extension to make it flaunt worthy and broad basing the TG

3. KS E-Drink’s Digital Buzz KS E-Drink’s Digital Buzz A KS Service owned & operated completely online

4. How does KS break into a market owned by RedBull and a handful of newcomers?

5. Making an impact

6. Product differentiation was the key to take the KS brand into the energy drinks space Horny Goat Weed Ginseng Other elements

7. We targeted the bold, ambitious Indian youth and fed them their dose of nightlife, passions and high adrenaline action

8. Our communities love to engage with us

10. We decided to give them an even higher dose of KS Energy

12. TWEET REACH: 280,120 1,934,717 Impressions 689 MENTIONED US IN Just 30 minutes…

13. Growth in conversations during the contest

14. Word Cloud for Energy drink Category

15. Word Cloud for KS Energy drink

16. Facebook community jumps to over 175,000 Generating an incredible 30,940,178 impressions

19. Kamastore sales on the rise show 88% in the past 6 months!

20. 70% growth in order value

21. Highest online selling product has been Long Last condom

22. Thank you