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Oh Voyager, where art thou?

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Presentation on theme: "Oh Voyager, where art thou?"— Presentation transcript:

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3 http://aka.ms/15Puzzle

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5 Oh Voyager, where art thou?

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8 Business modelPrimary business goal and questions FameGrowing a customer base Questions: Are you acquiring new customers? How are you acquiring them? What strategies in the app lead to new customers? FortuneMonetization Questions: Are your strategies working? Are your features discoverable? What user patterns can be monetized? FunSharing your joy Questions: are your customers enjoying themselves? Are they sharing with their social network? PhilanthropyPromoting a message or cause Questions: are customers inspired by the message? Are they willing to support the cause?

9 What user actions are meaningful to your app’s business goals? What telemetry data will accurately track those actions and answer your business questions? Note: this is different from logging used during development

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13 MarkedUp Localytics Google Analytics Parse Adobe Omniture Application Insights AppFireworks AttackpatternAttackpattern (uses Google) Flurry mtiks App AnnieApp Annie (HTTP API)

14 Create account @ provider portal Log events Provider backend See results on provider dashboard

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