3. http://aka.ms/15Puzzle

5. Oh Voyager, where art thou?

8. Business modelPrimary business goal and questions FameGrowing a customer base Questions: Are you acquiring new customers? How are you acquiring them? What strategies in the app lead to new customers? FortuneMonetization Questions: Are your strategies working? Are your features discoverable? What user patterns can be monetized? FunSharing your joy Questions: are your customers enjoying themselves? Are they sharing with their social network? PhilanthropyPromoting a message or cause Questions: are customers inspired by the message? Are they willing to support the cause?

9. What user actions are meaningful to your app’s business goals? What telemetry data will accurately track those actions and answer your business questions? Note: this is different from logging used during development

13. MarkedUp Localytics Google Analytics Parse Adobe Omniture Application Insights AppFireworks AttackpatternAttackpattern (uses Google) Flurry mtiks App AnnieApp Annie (HTTP API)

14. Create account @ provider portal Log events Provider backend See results on provider dashboard