1. Internet Marketing And The Participation Age (Web 2.0) Dan Roberts

3. Web 2.0 Killed the Brochure Site Brochure sites Travellers are suffering info overload Travellers lack trust in traditional media Reliance on interpersonal communication Seeking connoisseurship Connecting more

4. SEO and Internet Marketing One goal: NOT to generate more traffic to your site Rather to attract more of the RIGHT traffic to your site Importance of analytics

5. Internet Marketing and Web 2.0 Social networking Forums, reviews/ratings, blogs, bookmarking - facilitate info flow RSS feeds, IM, meta-aggregators accelerate info flow RISK!!

6. Get Involved With Social Media Forum and review sites Mainstream: Google Groups, Yahoo! Answers and Yahoo! Travel MySpace et al. Flickr and You Tube

7. User Generated Content Inbound RSS Feeds! Photos and videos Your customer involvement In-house resources

8. Technology You Already Know Confirmation page and email Reminder emails Viral elements Surveys