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Published bySharlene Ward Modified over 9 years ago
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MODULE 23: ADVERTISING
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Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for the sales staff.
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The sales call begins with personal contact. The follow-up to the sales call is also important.
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The design clearly communicates the message of the business ad. Other types of ads present different messages.
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PUT IT IN WRITING | An advertising contract outlines the specifications, pricing and policies.
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TRADITIONAL FORMAT | Divides each page into eight ad sizes: full, ½, ¼ and 1/8 page.
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BLOCK FORMAT | Divides the page into equal-sized units from 9 to 20 blocks. Rates are set per block.
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A PERFECT COMBO | By combining regular coverage and advertising, businesses receive maximum exposure.
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SPACE FOR SALE | School organizations often purchase pages within the advertising section for additional coverage.
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VISUAL | To promote readership, colorful backgrounds and 22 small photos add reader appeal.
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MODULE 23: ADVERTISING
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