1. Teaching Guide To Define 10:05 10 min Define - Intro 10:15 15 min Define - cluster/arrange observations 10:30 10 min POV - Intro 10:40 15 min POV - Develop 10:55 5 min Pre-brunch Stoke 11:00 d. Brunch Try very hard to start on time Remind the students that they have just completed 1 of 5 modules that we experience today. The next module is define. Show empathy that this is hard because they have first to share a maximum and than focus. This will imply to let got of interesting and valuable ideas. The main points to hit here: –Share and saturate with volume –Explain in detail slide 10 and 11 so the groups have a clear idea of the task 1

6. reframe point of view

7. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

8. saturation space

9. understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

11. quotes & defining words actions & behaviors feelings & emotions thoughts & beliefs < what we see & hear what we feel the user is feeling >

12. understand the experience 5 min share stories, highlighting key phrases and emotions identify user, reveal the needs, articulate insights 10 min empathy maps part 1: saturate timing

13. Teaching Guide To synthesize 10:05 10 min Define - Intro 10:15 15 min Define - cluster/arrange observations 10:30 10 min POV - Intro 10:40 15 min POV - Develop 10:55 5 min Pre-brunch Stoke 11:00 d. Brunch Try very hard to start on time Congratulate the students for mapping al their findings The next module is to Synthesize. Assure them that this is a hard but defining moment for their team. This will imply to let got of interesting and valuable ideas. The main points to hit here: –This is now about reframing the problem in a new POV – A POV is a unique, concise reframing of the problem that is grounded in user needs & insights –USER - has empathetic language about the user (think specific) –NEED - identifies a need that is deep & emotional (think verb) –INSIGHT - incorporates unexpected insights (think observation + interpretation) –make sure we’ve identified something worth working on 13

14. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

15. a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

17. All work, no play Toys on wheels

18. expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on point of view: why?

20. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

21. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

23. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

24. point of view: components user be specific need use verbs insight observation + interpretation

25. user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

26. user traveling, harried mother of three needs to carry lots of luggage while caring for her children Insight (because) there are more distractions than than safe-havens at the airport point of view: components

27. has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

28. point of view: example conquistador explorer......seeks to discover the spices in the Stanford secret sauce, & take home the ultimate recipe for innovation.

29. short specific sexy point of view: tips

30. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations part 2: synthesis methods

31. synthesize: how?

32. identify patterns

33. isolate outliers

34. create composites

35. part 2: synthesize mad-lib user needinsight

36. part 2: synthesize mad-lib user needinsight

37. part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

38. point of view example Young bus traveler......needs to catch some sleep at the the bus terminal because his bus leaves early morning and he’s trying to save money by not staying in a hotel.

39. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view 5 min personal time: identify & synthesize generate users, needs, insights on separate post-its 10 min group time: mad lib iterations share, select & synthesize into a point of view part 2: synthesize mad-lib timing