1. Perceived Risk
The degree of uncertainty perceived by the consumer as to the consequences (outcome) of a specific purchase decision
Types
Functional Risk
Physical Risk
Financial Risk
Psychological Risk
Social Risk
csr 331 consumer behavior

2. How Consumers Handle Risk
Seek Information
Stay Brand Loyal
Select by Brand Image
Rely on Store Image
Buy the Most Expensive Model
Seek Reassurance
csr 331 consumer behavior

3. Watch the Apple video
Write a one page analysis of the launch of the iwatch from the perspective of risk and risk reduction. One-two pages…2-3 paragraphs….double spaced.
Up to 15 extra credit points but it has t be written well. Due Friday 3/20 9am with risk in subject line.
You have to write something to show me that you watched the videos and my 2 slide lecture