1. Consumer Markets And Industrial Market

2. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers are always looking for emerging customer trends that suggest new marketing opportunities.

3. What Influences Consumer Behavior ? Cultural Factors Social Factors Reference Groups Family Roles And Status Personal Factors Age And Stage In The Life Cycle Occupation And Economic Circumstances Personality And Self Concept Lifestyles And Values

4. Key Psychological Process Mktg Stimul Other Stimul Consumer Psyc. Consumer Char. Product & services Price Dist. Economic Technological Political Cultural Motivation Perception Learning Memory Cultural Social Personal Problem Recognition Purchase Decision Problem Recognition Purchase Decision Bying Decision Pro Purchase Decision.

5. Motivation : Freud,Maslow, Herzberg 5 Self- actualizatio n Needs 4 Esteem Needs 3 Social Needs 2 Safety Needs 1 Physiological Needs

6. Perception Learning Memory

7. The Buying Decision Process : The Five Stage Model

8. Information Search

10. Thank You