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SRVP Monthly Call December 5, 2013 PartyLite
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Tracie Graham PartyLite
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Michael Norris PartyLite
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Recognition Recognition PartyLite Total Promotions in November 22
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Personal Preferred PartyLite Top 3 Heather Jenkins192 Tami Hutchinson761 Angie Carriere223
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Regions In Preferred Per Consultant PartyLite Top 3 Greater Significance 18.3 Région Géniu$21.5 Tremendous Pursuits18.8
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BizBuck$ - November Results PartyLite 239 Earners $39,813 Total Bonuses Paid $167 Average Bonus Paid Out
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BizBuck$ Top 10 Achievers in November PartyLite
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Tracie Graham PartyLite
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Compression Programs PartyLite SRVP and RVP 1 for 1 SRVPs and RVPs with white boxes in their direct lineage can compress all blank levels and zip Units directly to their first level by promoting a new first level Unit SRVP 2 for 1 SRVPs can compress a lineage with an S/RVP one level for every two Leader Development Occurrences. Compression Programs extended to April 1, 2014
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Compression Programs – cont’d. PartyLite Leader One for One Program For each NEW first level Unit promoted-out, Leaders can compress one leg of lineage and zip Units directly to their first level. By promoting a New Unit on their own first level, RVPs who have Leaders in their downline with white boxes can compress all blank levels and zip Units directly to that Leaders first level. With any ‘Leader Development Occurrence’ on their own first or second level, SRVPs who have Leaders in their downline with white boxes can compress all blank levels and zip Units directly to that Leaders first level. Compression Programs extended to April 1, 2014
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Change in SRVP Maintenance Proposal: SRVPs with the following qualifications will be exempt from the monthly Leader personal sales requirement. (Unit and SRVP title requirements are still applicable.) Qualifications: ◦ $3.5 Million or more in total lineage sales ◦ Ten or more first level Leaders ◦ One or more RVPs in downline lineage Rationale: At this level in the business, these SRVPs have a responsibility to work with their Central Unit, Central Region, and Total Lineage organization to drive sales, sponsoring, and leadership development. At this level of lineage, most have geographically dispersed lineage to which they need to travel, as well as greater demands on their time, due to the size of their organization, to work with both leaders and consultants. Removing this requirement for personal business does not indicate that top leaders should not pursue a personal business, it only provides flexibility as to when they pursue it.
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Change in SRVP Maintenance Program will begin Jan 1 Qualifications will be reviewed quarterly ◦ If an SRVP does not meet a qualification she will be required to meet standard personal sales requirements again. ◦ SRVP will be able to re-enter this program at the next quarter she meets qualifications. ◦ Details and rules will be sent to eligible SRVPs and posted on the RVP site. Grandfathering: ◦ Current S/RVPS are not required to meet the qualifications ◦ Effective January 1, 2014 current S/RVPs are required to meet bonus sales levels to receive Bonus Income
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Trip Trip PartyLite FOCUS ON NEW…We had an idea… Could we get more NEW Consultants to earn the trip
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Trip Trip PartyLite Why? Would we want New Consultants to earn trip? Build stronger new Consultants Build the next generation of Leaders BizBuck$
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Trip Trip PartyLite How Could we motivate New Consultants to earn the trip? Double Sales & Sponsoring Points for Brite Start period NEW 5000 Bonus Trip Points Every New Consultant Sponsored August 1 – March 31
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Trip Trip PartyLite How does this work? Brite Start – Sell 2,500 = 5,000 pts. Sponsor 1 = 2,000 pts. 7,000 pts. + 5,000 NC Bonus pts. 12,000
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Trip Trip PartyLite New Consultant Earning the Trip Untapped Opportunity to use the Trip as a Business Builder
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Trip Trip PartyLite Action Steps Make your list and your plan with your Leaders PartyLite Email all New Consultants since Aug. 1 Will be asked to push Commitment Button RVP will get report
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Trip Trip PartyLite Shopping Spree is BACK! Anyone who promotes to Leader Feb. 1 – July 1 Tool to drive Leadership during Trip
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Chris Johnson PartyLite
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Segmented Marketing Campaign Initial mailing: Mailer sent 10/20 to all Consultants with 5000 or more Trip points as of 10/7 Emphasis on earning the extra night promotion Follow up email sent 11/13 RVPs were sent a list of those that received the mailing on 11/19
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Segmented Marketing Campaign Number of Trip Points Personalized URL
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Segmented Marketing Campaign 24 Next Steps: Segmented email with Personalized URL deploying 12/9 to: Group # 1 Last year’s achievers Audience = 360 in North America Consultants who just missed earning Livin’ Aloha Style by 5000 points or less Audience = 143 in North America Focus on: Engaging those most likely to earn Mailing group #2 All new starts from 7/28 thru 12/3 Audience through 12/3 = 3147 in North America 5,000 will be awarded to all new starts from 7/28 – 3/31/14 Focus on: 5000 trip points new Consultants will receive when they join PartyLite
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Segmented Marketing Campaign Theme: Commit to the Trip Ask the targeted group to Commit to Cabo by clicking on the “Commit to the Trip” button Commit by December 13 PURL includes a survey which we will use to gather specific information to segment the group Results will be sent to all RVPs on December 17 Opportunity for RVP follow up
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Segmented Marketing Campaign Segmented Marketing Key Dates: January 2 PURL follow up Theme: Official Trip earning period Focus: sponsoring early, using your tool box ($99 Kit, Start Your Biz 1,2,3), get rid of holiday debt, new W/S Catalogue Begin segmentation within this group January 21 Continued segmentation Focus: Sponsoring during trip Visualize yourself there Who are you bringing along?
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WINTER / SPRING UPDATES
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$99 Kit BONUS $750* With $750* in Sales in Brite Start Month 1, Consultant who purchases the $99 kit will earn the following FREE: ◦ Tranquility Hurricane** ◦ AND an additional 3 dozen Winter/Spring 2014 tealights *changing from $500 to $750 ** changing from Green Crackle to Tranquility
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Winter / Spring Kit Update 2014 Kits will have one package less of catalogues
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New Consultant Hurricane Offer - $30
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Summer Launch Summer 2014 Launch At February Regional Meetings Suggested Regional Meeting dates February 20 – 24, 2014 Suggestion: plan additional Guest event for March Regional Product & launch support materials will be sent in early February Summer 2014 Catalogue dates For Consultant Purchase: March 15,2014 For Parties & Online sales: April 1 – August 31, 2014
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Summer Long Distance Leader Support 32 Summer 2014 Long Distance Leader Program Registration: via survey to be sent on Monday, December 16, 2013 Registration deadline: Monday, January 6, 2014 Reminders: Long Distance Leaders are those who live at a distance to you & conduct Regional Meeting Launches on your behalf There is a fee of $5 per Long Distance Leader registered Leaders must maintain Leadership rank as of February 2014 to be sent materials Leaders will be reviewed and approved by the Sales Department
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Joan Connor PartyLite
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Marketing Marketing PartyLite PartyLite will be test marketing a variety of direct offers to segmented geographic areas to drive new Customers to you and your Consultants Two examples: Currently we are testing a coupon in Val Pak in few areas in Massachusetts January targeted offers to Preferred and non Preferred Customers
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Guest & Host Specials Guest & Host Specials PartyLite Enhancements to Candle Bundle Offers – Beginning February 1 st Simplify plans Slightly discounted bundles Guests may apply purchase toward $50 spend requirement for item at 50% off Offers include: 3 dozen Tealights for $30 3 dozen Votives for $45 5 packs Scent Plus Melts for $30
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Guest & Host Specials Guest & Host Specials PartyLite Exclusive Preferred Host Specials -> Grow your membership base! February: All Three Brighter World Jar Candles for only $25 March: Choose 3 SmartScents holders and 3 SmartScents Fragrance Sticks for only $25 Host Exclusive Specials -> Replacing the Crackle Hurricane February: Choose any one Hurricane for 75% OFF! March: Summer ‘14 – Exclusive Candle pack for only $20 (over 80% off)
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Tracie Graham PartyLite
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January Focus January Focus PartyLite 1.Lets Get this Party Started Jan. 1-18 # of Parties Jan 1-31 Sales
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Sales Incentives – January 2014 39 January 1 – 18 Submit two $350 Parties and earn Get the Party Started Shopper Tote with the following contents: Logo Votive Cups Customer Brochures Tealight Totes (pack of 100) Spring Delights 16 piece votive sampler 1 of each of Daffodil, Wild Strawberry & Bamboo Breeze Tealights
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Sales Incentives – January 2014 40 Get the Party Started Shopper Tote
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Sales Incentives – January 2014 41 “Get the Party Started Shirt” January 1 – 31 Bonus ($2,300 in sales) and earn:
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January Focus PartyLite 2.DIY Party Leaders webinar /challenge-Hold 1 DIY by Dec.16 Consultant/Leader Challenge – Hold 1 DIY by Jan. 1-18
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January Focus PartyLite 3.Online Jan. 1-2 – Jan. Sale Essential Jar $6 each Jan. 27-30 Tealight $6 dozen
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January Focus PartyLite 4.BizBuck$ 73% of Leaders are earning Only 269 Consultants have earned BizBuck$
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January Focus PartyLite 5.Trip 732 Consultants and Leaders in North America have 5,000 + points 1,012 New Consultants in Canada(Aug. 1) all have 5,000 points
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January Strategy PartyLite 1.Sales Contests + Online Offers + Trip + Preferred = January Income 2.BizBuck$ + Trip Sponsoring = Business growth /ongoing income
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PartyLite
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