2. Radio. It’s A Love Thing Brand Campaign Launch

3. Brand Campaigns 2003- 2014 2014 – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear It From a Friend2012 – People Really Connect with Radio2011 – People Engage with Radio Advertising2010 – Radio Advertising – Australia’s Listening2010 – Smart Marketers Use Radio2009 – Radio Advertising, Economically Sound2008 – Radio and Online – We Just Click!2007 – A Time and Place for Everything2006 – Advertising Effectiveness Study2005 – Radio’s Advantage – TV and Radio Multiplier2004 – Reaching Audiences Everywhere2003 – Commercial Radio Brand Campaign Launched

4. Brand Campaign Research 20,000 respondents 43% Brand Search 41% Brand Purchase Radio listeners most open to advertising

5. A Phased Approach

6. Marketing the Industry Case studies Finding Consumer Trends reporting ROI study Brand campaign Industry Marketing Initiatives RadioGAUGE pilot

7. Radio. It’s A Love Thing Brand Campaign Elements

9. Phase 1 Sizzle Reel Click here to play the sizzle reelhere

10. New Website

11. Brochure

12. Radio Campaign ‘Love’ ‘ Local ’

13. Andrew Hansen

14. Click here to play the talent videohere