1. #ComePlaySA

2. OUR PARTNER  Centro is an organization that was created to accommodate downtown’s growing residential population, enhance its office and retail market and position downtown as a premier convention and visitor destination

3. WHY DOWNTOWN MATTERS… Downtown is a symbol of: Community economic health Partnership between the private and public sectors Local quality of life Community pride Community history

4. OUR MISSION  To CREATE a social media movement that will encourage San Antonians to live, work and play in Downtown San Antonio  To INFORM San Antonians of options and various events within the downtown area  To ENHANCE the relationship between San Antonians and San Antonio beyond Fiesta and other flagship events currently tied to San Antonio

5. OUR STRATEGY  To utilize social media vehicles to create a marketing campaign designed to highlight Downtown San Antonio venues, destinations, activities using key local celebrities and stakeholders  To take a general hashtag and turn it into a staple for events across San Antonio in the future

6. OUR COMMUNICATION PLAN  Targeted campaign dates 11/1-12/8  Management of social media vehicles 1. Calendar of events 2. Local Celebrities and Key Downtown SA stakeholders tweets, Instagram, and Facebook posts using common thread #ComePlaySA

7. #ComePlaySA

8. RESULTS  Continuous effort from Centro after 12/8/2014  Social Media Efficiency  Help Centro make posts more robust, descriptive, and directive to encourage participation  Engagement  Keep the movement going with the help of colleagues, business partners and friends  Adoption of #ComePlaySA across the city of San Antonio  Nearly 300 likes on Facebook  14 followers on Twitter  5 followers on Instagram NEXT STEPS