1. How to Enhance MICE Industry Beverly Paloma Lisa Roxanne Meredith Monica

2. What is an International Conference According to ICCA, an international conference means: ◆ to have more than fifty participants. ◆ should be held regularly ◆ having been held in three different countries.

3. Why MICE Industry Three “Highs”: ◆ Finance— high growth potential ◆ Travel— high added- values ◆ Industry— high beneficial innovations

4. MICE education in the US and the inspiration for China

5. MICE education in the US Diversification Education system with administrative levels Practical courses Diverse ways to approach MICE education

6. Inspiration for China Scientific analysis to make MICE education more practical Participation to make MICE education perfect Cooperation Quality teachers

7. Problem:

8. MICE-Industry has received support but mostly too theoretical to be put into practice. More schools in China offer professional courses related to MICE-Industry; only 5 are officially approved Other problems: lack of professional teachers, stale teaching methods, traditional education mode

9. Solution: Gradational cultivation

10. Cooperation on seven levels: basic careers, techniques, 參展商, internal business, qualified teachers, senior administrative staffs, government

11. Other countries separate MICE administrative professionals into three categories: central, auxiliary ( 輔助性 ), and supportive China: supportive professionals are abundant, but lacking central and auxiliary ones

12. How to cultivate people for MICE Specialization and branding - More research and Analysis of necessary skills Strengthen school programs -practicability 〈實用性〉 and operation 〈操作性 〉 Innovation -pragmatic and theme method -Develop the theory and the skill at the same time Cooperation between school and company -market-oriented action  win-win situation

13. Mice Industry in Germany world hegemony in MICE 80% high-grade exhibitions are held in Germany

14. Universality + = MICE industry in Germany is the world hegemony. Integration

16. Investment Advantages of Taiwan 1. Key Government Support 2. International Competitiveness 3. Abundant Human Resources for the Service Industry 4. Optimal Location in Asia’s Transportation Hub