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Published byHelena Carroll Modified over 9 years ago
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Progression Diploma Marketing: 4P’s – Product & Place
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Marketing Mix (Continued) Last week recap: Product –What was important? –http://www.bbc.co.uk/programmes/b00v71v rhttp://www.bbc.co.uk/programmes/b00v71v r How does this fit in with the other ‘P’s? –http://www.bbc.co.uk/schools/gcsebitesize/ business/marketing/marketingmixrev1.sht mlhttp://www.bbc.co.uk/schools/gcsebitesize/ business/marketing/marketingmixrev1.sht ml
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Place What considerations do you need to make? –What? –Who? –Where can you sell it? –Where should you sell it?
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PLACE: 4 distribution channels:- Manufacturer wholesaler consumer (indirect). Manufacturer gets bulk orders, consumer gets lower prices Manufacturer wholesaler Retailer consumer (indirect). Common in food and drink industry. 12
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4 distribution channels:- (continued) Manufacturer Retailer Consumer (indirect). Common in clothing industry. Manufacturer Consumer (direct). Common in factory shops, mail order and internet selling. Fastest channel and cheapest for consumer. 34
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See you in Two weeks Happy Holiday!!!!!!!!
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