1. Using Social Media to Engage with our Communities Helen Loughran and Jenny Morgan, Libraries and Learning Innovation Leeds Beckett University

3. “Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Ahlqvist,T et al.(2008). 2015 ??? 2014 Name Change 2013 2012 2009

4. Aims and Objectives Provide fast and responsive news feed Answer queries Gather real time and direct feedback Market our services, facilities, the Library and University Create a unified voice Develop and manage our brand Engage with our communities

6. Pinterest Boards

7. “Dissertation Selfies” on Pinterest

8. LibGuides

9. Instagram

10. Lessons Learned One tweet is worth a hundred posters! Turn negatives into positives Don’t be afraid but manage your risks Copyright and social media don’t mix Social media is multi-coloured, not black and white Good staff development tool How important it is but we need to prove it

11. Golden Robes nomination “Specifically because of the @ leedsmetlibrary twitter account. It is without doubt THE best Twitter account within the university, posting fantastic proactive content, but also providing a brilliant reactive service, answering all enquiries quickly and efficiently. It’s a fantastic page!”

12. References Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). Social media road maps exploring the futures triggered by social media. VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus (2454): p.13.Social media road maps exploring the futures triggered by social media. Facebook – Leeds Beckett Library - https://www.facebook.com/leedsbeckettlibrary https://www.facebook.com/leedsbeckettlibrary Instagram – leedsbeckettlibrary - http://instagram.com/leedsbeckettlibrary/http://instagram.com/leedsbeckettlibrary/ Leeds Beckett Library (2014) World Diabetes Day [Online] Leeds: Leeds Beckett University. Available from: [Accessed 7 th January 2014] Pinterest - Leeds Beckett Library http://uk.pinterest.com/beckettlibrary/http://uk.pinterest.com/beckettlibrary/ Twitter - @Beckettlibrary - https://twitter.com/BeckettLibraryhttps://twitter.com/BeckettLibrary

13. Contacts Helen Loughran Planning and Marketing Manager Leeds Beckett University h.loughran@leedsbeckett.ac.uk Jenny Morgan Senior Information Services Librarian Leeds Beckett University j.e.morgan@leedsbeckett.ac.uk