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Published byJordan Stevenson Modified over 9 years ago
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AP Psych DMA 1. What are the symptoms of Anorexia Nervosa? Please write the question & your answer
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Today’s Agenda DMA/turn in Chapter 12 & 13 ◦ Motivation & advertising Homework: FRQ #1 & 2 due Friday, Feb. 10 th FRQ #3 due Wednesday, Feb. 15 th Chapter 12 & 13 Test – Thursday, Feb. 23 rd Chapter 12 & 13 notes due Thursday, Feb. 23rd
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Advertising Motivation You will be in groups of 3-6 people. You are a member of Super Ad Agency. ◦ You all have advanced degrees in Psychology You will create an ad to present to the Big Money corporation.
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Advertising Motivation In your presentation: Create a written/drawn or spoken ad ◦ Art supplies are in the back of the room. ◦ Appeal to a need that people have (Maslow’s Hierarchy) ◦ You get to pick the product you’re selling Create a name & slogan to motivate the buyer by promising some internal state of pay off ◦ More fun, pleasure, excitement, satisfaction… After you’ve pitched/presented your ad – you will explain to the audience the why your ad will work: Explain what need you used & how it fits into Maslow’s Hierarchy. Use drive reduction theory to show why you chose your name & slogan to pitch the product Example – new toothpaste could be “Deelish” (hunger), “heavenly “ (pain avoidance), “steamy” (sex) Presentations will begin at 1:55 today
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