1. United Nations Economic Commission for Europe Statistical Division To Charge or Not to Charge – That’s the Question UNECE Work Session on Statistical Dissemination and Communication Petteri Baer, Regional Adviser, UNECE 14 May 2008

2. Petteri Baer - UNECE Statistical Division Slide 214.5.2008 “Facts and figures always help”  “There were a few grumbles about our rental car policy, for example, as people thought smaller cars might be less safe. So we talked to our insurance people and they confirmed this isn’t the case. Facts and figures always help”. Mike Hall, Manager, Global Travel Services at Johnson Controls Inc. CWT Connect 1.08

3. Petteri Baer - UNECE Statistical Division Slide 314.5.2008 “…dull and unattractive, complicated to access…”

4. Petteri Baer - UNECE Statistical Division Slide 414.5.2008 “…an enlightened leadership of the NSO is the guarantee and safeguard for continuous development…”

5. Petteri Baer - UNECE Statistical Division Slide 514.5.2008 “…paying customers are sure to react…”

6. Petteri Baer - UNECE Statistical Division Slide 614.5.2008 “The worst marketing campaign I have ever performed…”

7. Petteri Baer - UNECE Statistical Division Slide 714.5.2008 “…the users knew the product has a surplus value…”

8. Petteri Baer - UNECE Statistical Division Slide 814.5.2008 “…all printed publications of Statistics Finland were made chargeable…”

9. Petteri Baer - UNECE Statistical Division Slide 914.5.2008 “…made it easier to understand the emerging new needs…”

10. Petteri Baer - UNECE Statistical Division Slide 1014.5.2008 “…in an easily understandable and user friendly way…”

11. Petteri Baer - UNECE Statistical Division Slide 1114.5.2008 “…this has to be done efficiently and systematically…”

12. Petteri Baer - UNECE Statistical Division Slide 1214.5.2008 Remember!  Only used statistical information is useful statistical information!  Thank you for your attention!  petteri.baer@unece.org