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CAMPAIGN COMMUNICATIONS. THREE COMMUNICATIONS THEMES Engaged Teaching and Learning CC’s Reach.

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Presentation on theme: "CAMPAIGN COMMUNICATIONS. THREE COMMUNICATIONS THEMES Engaged Teaching and Learning CC’s Reach."— Presentation transcript:

1 CAMPAIGN COMMUNICATIONS

2 THREE COMMUNICATIONS THEMES Engaged Teaching and Learning CC’s Reach

3 PHASE 1: RESEARCH AND MESSAGE DEVELOPMENT On-campus Focus Groups of Alumni, Faculty, Staff, and Students Review of Communications Tools and Planning Documents Evaluation of Advancement Marketing and Communications

4 PHASE 2: RESEARCH AND MESSAGE DEVELOPMENT Qualitative Research with Top Donors and Key Alumni Leaders

5 PHASE 3: RESEARCH AND MESSAGE DEVELOPMENT Present Findings Provide a Strategic Assessment of the Results

6

7 Engaged Teaching and Learning

8 Engaged Teaching and Learning CC’s Reach

9 Engaged Teaching and Learning CC’s Reach Our Distinctive Place of Learning


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