1. Brion Hickey – Director of Ecommerce Travel with an insider Viator B 2 C global solution - Purchase tours and private guides online All tours and guides handpicked and verified Low price guarantee 24/7 Support

2. Theme Data with context to add value

3. What is the context exactly? We always question our data – does that look right? We always ask - are those vendor tags firing correctly? Debuggers are great for 1 page – but we have more than 1 page.

4. Lets show some data with some context This helped us take action and add value

5. Desktop site only (we eventually did our m.viator.com) 50k page audited (50k chunks are best for scale) Audit score 86 out of 100 – We got a B ! I have had a 56 before : / Pages tagged 99% - What is up with that 1%? Lets take a look

6. “about-us” page is missing a tag? This accounts for a lot of traffic – ouch This makes attribution difficult – ouch What else is happening? Not bad but what did we find?

7. 26k pages have multiple tags – ouch 13k pages affected – ouch

8. Small % of tags at top. Not ideal for this tag type. Larger group of tags located at middle of page – not ideal but looks ok Smaller group of tags located at bottom – this is ideal

9. 100 pages take 10-20 seconds to load 1,300 take 6-10 seconds to load Ultimately we have a good selection of pages to optimize

10. How do we fix this? How do I communicate this to engineering team?

11. How do we fix this? How do I communicate this to engineering team?

12. All data is conceptualized into excel files Each excel file provides the type of problem found and the page URL that needs to be fixed. Easy to send as a zip file and have engineering take a look and fix. Easy