1. QlikView Case Study: application in hotel industry

2. Agenda Introduction Data Discovery journey Examples QlikView Case study: application in hotel industry Summary Q&A

3. Predictive Analytics Diagnostic Analytics Descriptive Analytics Typical Customer Journey (gradual over time) Climbing the analytic value curve through Data Discovery ™ HindsightInsightForesight Complex Simple Customer Needs and Analytic Value Time, Scope of Offering and Customer Evolution NarrowWide Viz Tools QlikView Star t What happened, where and when? Why did it happen? What is likely to happen?

4. Example: Sales Trend and Top Sales Person

5. Example: Sales Location

6. Example: IT Help Desk

7. Example: Plant Operations

8. Example: Customers

9. Example: Drug Safety

10. Example: Customer Service

11. Example: Call Center

12. Example: DoD Budget

13. QlikView Associative property In memory Drill through examples

14. Hotel Industry Case Study 1 Background Guest requests are documented on paper Difficult to analyze historical data Show QlikView application

15. Hotel Industry Case Study 2 Background Lots of data on spreadsheets Has metrics but difficult to understand why Show QlikView application

16. Summary Through the Data Discovery journey, QlikView can show what happened or how are we doing, similar to many other visualization tools However, QlikView through its associative and in-memory architecture, it can help to answer the Why’s quickly

17. Q&As